# Conversational AI Case Studies | Conversation Design Institute

> Case studies from Conversation Design Institute: how leading organisations assess, train, and build to get AI conversations right.

Source: https://www.conversationdesigninstitute.com/case-studies

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# Conversational AI Case Studies

Leading organisations work with our world-class experts to get AI conversations right. Here's a selection of case studies from CDI's assessment, training, and consulting projects, and the results we've delivered.

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![](https://a.storyblok.com/f/323168/120x20/b869ed86ba/natwest.png) 

![](https://a.storyblok.com/f/323168/168x70/13c3c36a4c/optum.png) 

![](https://a.storyblok.com/f/323168/170x36/24f5a0578c/jp-morgan.png) 

![](https://a.storyblok.com/f/323168/150x43/2260f338d7/vodafone.png) 

![](https://a.storyblok.com/f/323168/91x42/925379484e/kpn.png) 

![](https://a.storyblok.com/f/323168/90x28/558ce6f243/t-mobile.png) 

![](https://a.storyblok.com/f/323168/120x20/b869ed86ba/natwest.png) 

![](https://a.storyblok.com/f/323168/168x70/13c3c36a4c/optum.png) 

![](https://a.storyblok.com/f/323168/170x36/24f5a0578c/jp-morgan.png) 

![](https://a.storyblok.com/f/323168/150x43/2260f338d7/vodafone.png) 

![](https://a.storyblok.com/f/323168/91x42/925379484e/kpn.png) 

![](https://a.storyblok.com/f/323168/90x28/558ce6f243/t-mobile.png) 

![](https://a.storyblok.com/f/323168/120x20/b869ed86ba/natwest.png) 

![](https://a.storyblok.com/f/323168/168x70/13c3c36a4c/optum.png) 

![](https://a.storyblok.com/f/323168/170x36/24f5a0578c/jp-morgan.png) 

![](https://a.storyblok.com/f/323168/150x43/2260f338d7/vodafone.png) 

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## Discover our case studies

[Assessing, improving and implementing the building process for a cosmetics chatbot](/case-studies/cosmetics-chatbot) 

![Assessing, improving and implementing the building process for a cosmetics chatbot](https://a.storyblok.com/f/323168/512x512/ad82eeb66d/lipstick.png) 

### [Assessing, improving and implementing the building process for a cosmetics chatbot](/case-studies/cosmetics-chatbot) 

Conversation Design Institute (CDI) was asked to perform a fast track audit. This improved the inter…

Cosmetics

Partner Support / Customer support

[ Read more ](/case-studies/cosmetics-chatbot) 

[Honeybook explores Agentic Experience Design](/case-studies/honeybook-training) 

![Honeybook explores Agentic Experience Design](https://a.storyblok.com/f/323168/665x77/925751431f/honeybook-dark.png) 

### [Honeybook explores Agentic Experience Design](/case-studies/honeybook-training) 

CDI enjoyed hosting a group of talented content and design experts from Honeybook for a one day work…

CRM 

Workshop

[ Read more ](/case-studies/honeybook-training) 

[Boosting Voice AI Performance for Deutsche Telekom](/case-studies/deutsche-telekom) 

![Boosting Voice AI Performance for Deutsche Telekom](https://a.storyblok.com/f/323168/1000x492/56fc01afd3/toppng-com-telekom-logo-b-w-capital-one-logo-white-1000x492.png) 

### [Boosting Voice AI Performance for Deutsche Telekom](/case-studies/deutsche-telekom) 

CDI equipped Deutsche Telekom's mixed team of engineers, business stakeholders, and designers with t…

Telecom

Customer support

[ Read more ](/case-studies/deutsche-telekom) 

[Leading Global HR Services Provider ](/case-studies/global-hr-provider-chatbot) 

![Leading Global HR Services Provider ](https://a.storyblok.com/f/323168/2380x1582/4840248cff/hr-icon-white.png) 

### [Leading Global HR Services Provider ](/case-studies/global-hr-provider-chatbot) 

Conversation Design Institute (CDI) was asked to help redesign the chatbot of a global leader in wor…

HR Services

Chatbot

[ Read more ](/case-studies/global-hr-provider-chatbot) 

[IND embraces Conversational AI as a channel](/case-studies/ind-government-chatbot) 

![IND embraces Conversational AI as a channel](https://a.storyblok.com/f/323168/1654x1654/374ed558a6/ind.png) 

### [IND embraces Conversational AI as a channel](/case-studies/ind-government-chatbot) 

The IND is the Immigration and Naturalisation Service (Immigratie- en Naturalisatiedienst). Their 'c…

Government

Customer support

[ Read more ](/case-studies/ind-government-chatbot) 

[Global Sports Retail Chatbot](/case-studies/sports-retail-chatbot) 

![Global Sports Retail Chatbot](https://a.storyblok.com/f/323168/3841x3178/8cc9ae8e5f/adidas-white-iwth-space.png) 

### [Global Sports Retail Chatbot](/case-studies/sports-retail-chatbot) 

A Forbes 500 sports retail brand launched their customer service chatbot in the US market in 2020\. I…

Retail

Customer support

[ Read more ](/case-studies/sports-retail-chatbot) 

[Migrating Hansgrohe's Chatbot, Hans](/case-studies/hansgrohe-chatbot-hans) 

![Migrating Hansgrohe's Chatbot, Hans](https://a.storyblok.com/f/323168/516x114/b4b7a3b9da/hansgrohe.svg) 

### [Migrating Hansgrohe's Chatbot, Hans](/case-studies/hansgrohe-chatbot-hans) 

The Hansgrohe Group, a leading German sanitation company, is known for its premium brands Hansgrohe…

Utilities

Customer support

[ Read more ](/case-studies/hansgrohe-chatbot-hans) 

[Migrating Trulet’s Chatbot, Trudi](/case-studies/trulets-chatbot-trudi) 

![Migrating Trulet’s Chatbot, Trudi](https://a.storyblok.com/f/323168/147x41/27775ef1ab/trudi.svg) 

### [Migrating Trulet’s Chatbot, Trudi](/case-studies/trulets-chatbot-trudi) 

Trulet, an Australia-based company, created Trudi—an innovative AI chatbot for real estate that enha…

Travel

Customer support

[ Read more ](/case-studies/trulets-chatbot-trudi) 

[Expanding multilingual IVR support](/case-studies/multilingual-ivr-support) 

![Expanding multilingual IVR support](https://a.storyblok.com/f/323168/5760x4818/c00db0b985/ivr-white-with-spacing.png) 

### [Expanding multilingual IVR support](/case-studies/multilingual-ivr-support) 

A leading global provider of cutting-edge software and services, embarked on a transformative journe…

Technology

Customer support

[ Read more ](/case-studies/multilingual-ivr-support) 

[Goodcall’s AI Phone Assistants](/case-studies/goodcalls-ai-phone-assistants) 

![Goodcall’s AI Phone Assistants](https://a.storyblok.com/f/323168/499x127/f3fa6cc0c8/goodcall.svg) 

### [Goodcall’s AI Phone Assistants](/case-studies/goodcalls-ai-phone-assistants) 

Goodcall is a California-based startup that specializes in delivering AI-powered phone assistants th…

Telecommunications

Customer support

[ Read more ](/case-studies/goodcalls-ai-phone-assistants) 

[Healthcare HR Chatbot](/case-studies/healthcare-hr-chatbot) 

![Healthcare HR Chatbot](https://a.storyblok.com/f/323168/5760x3843/c8444c9d06/cross-white-space.png) 

### [Healthcare HR Chatbot](/case-studies/healthcare-hr-chatbot) 

Over the course of two years, CDI worked with one of the world’s leading pharmaceutical companies to…

Healthcare

Chatbot

[ Read more ](/case-studies/healthcare-hr-chatbot) 

[Vandebron’s Chatbot, Mick](/case-studies/vandebrons-chatbot-mick) 

![Vandebron’s Chatbot, Mick](https://a.storyblok.com/f/323168/140x22/6ae8dda10a/vandebron.svg) 

### [Vandebron’s Chatbot, Mick](/case-studies/vandebrons-chatbot-mick) 

Conversation Design Institute worked with Dutch energy company Vandebron to build and launch their c…

Energy

Customer support

[ Read more ](/case-studies/vandebrons-chatbot-mick) 

[Vodafone’s Virtual Assistant, TOBi](/case-studies/vodafone-tobi-assistant) 

![Vodafone’s Virtual Assistant, TOBi](https://a.storyblok.com/f/323168/493x494/5fb37f832a/vodafone-white.svg) 

### [Vodafone’s Virtual Assistant, TOBi](/case-studies/vodafone-tobi-assistant) 

Vodafone Group Plc, Europe’s largest Mobile and Fixed Network Operator, serves over 300 million mobi…

Telecommunications

Customer support

[ Read more ](/case-studies/vodafone-tobi-assistant) 

[HP’s Virtual Assistant](/case-studies/hp-virtual-assistant) 

![HP’s Virtual Assistant](https://a.storyblok.com/f/323168/250x251/646abfb7cf/hp.svg) 

### [HP’s Virtual Assistant](/case-studies/hp-virtual-assistant) 

HP Inc. is a technology company that believes one thoughtful idea has the power to change the world.…

Technology

Customer support

[ Read more ](/case-studies/hp-virtual-assistant) 

## For businesses

Every case here started with one of three engagements. Pick up where these stories leave off. 

[ Get in touch ](/contact) 

[Assessment](/conversational-ai-for-business/assessment) 

![Assessment](https://a.storyblok.com/f/323168/2912x1632/28f405a76c/auditing.jpeg/m/0x520/filters:no_upscale()) 

### [Assessment](/conversational-ai-for-business/assessment) 

Hold yourself to a higher standard. CDI assesses your team, technology, and organisation against the CDI Standards Framework, with advice on what to put right first.

[ Read more ](/conversational-ai-for-business/assessment) 

[Team training and certification](/conversational-ai-for-business/team-training-and-certification) 

![Team training and certification](https://a.storyblok.com/f/323168/7360x4912/eee2ca34b7/adobestock_437282296.jpeg/m/0x520/filters:no_upscale()) 

### [Team training and certification](/conversational-ai-for-business/team-training-and-certification) 

Bridge the gap between theory and practice. Grow your team's knowledge and confidence with our training and certification programmes.

[ Read more ](/conversational-ai-for-business/team-training-and-certification) 

[Consulting](/conversational-ai-for-business/consulting) 

![Consulting](https://a.storyblok.com/f/323168/8213x5478/3d0fe4f629/website.jpeg/m/0x520/filters:no_upscale()) 

### [Consulting](/conversational-ai-for-business/consulting) 

Work with our world-class team on a project or ongoing basis. Get support launching or scaling your conversational AI initiatives through our consulting services.

[ Read more ](/conversational-ai-for-business/consulting) 

## Turn ambition into action

Not ready to talk? Score your conversational AI in twenty questions, free, and get a personalised report showing where to look first. 

### Conversational AI Maturity Assessment

Discover how your current conversational AI strategy scores and uncover your organisational blind spots.

[ Who is it for? ](javascript:;)[ What can you expect? ](javascript:;) 

[ Learn more ](https://scorecard.conversationdesigninstitute.com/cdi-maturity-assessment) 

Who is it for?

Back

This tool is ideal for organisations with 1 or multiple AI assistants in production. The assessment gives managers, product owners and the team a better understanding of the maturity level of their Conversational AI practice.

What can you expect?

Back

This Conversational AI Maturity Assessment has been developed by a team of experts, grounded in the CDI Standards. By answering 20 rapid-fire questions, you’ll receive a personalised report identifying the most important areas for improvement.

![](https://a.storyblok.com/f/323168/720x837/1a3848d335/background.jpg/m/900x0/filters:no_upscale()) 

## Resources

Explore insights and tools from Conversation Design Institute, empowering you to successfully implement Conversational AI solutions. 

Resources 

[ News, Trends & Updates ](/blog) 

[ CAI Maturity Assessment ](https://cdi-maturity-assessment.scoreapp.com/) 

[ Free Courses ](/resources#free-courses) 

[ Free Webinars ](/resources#free-webinars) 

[ CDI Standards Framework ](/conversational-ai-for-business/standards-framework) 

[ Events ](/resources#events) 

![](https://a.storyblok.com/f/323168/718x840/74405cef21/background.jpg/m/900x0/filters:no_upscale())