# Honeybook explores Agentic Experience Design

> CDI enjoyed hosting a group of talented content and design experts from Honeybook for a one day workshop. In a beautiful 17th century canal mansion no less. We all exercised the design muscles and talked conversational design and agentic AI. A day full of energy and inspiration.

Source: https://www.conversationdesigninstitute.com/case-studies/honeybook-training

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Case study

# Honeybook explores Agentic Experience Design

![Honeybook explores Agentic Experience Design](https://a.storyblok.com/f/323168/665x77/925751431f/honeybook-dark.png) 

CDI enjoyed hosting a group of talented content and design experts from Honeybook for a one day workshop. In a beautiful 17th century canal mansion no less. We all exercised the design muscles and talked conversational design and agentic AI. A day full of energy and inspiration. 

[ Learn more about CDI Standards ](/conversational-ai-for-business/standards-framework) 

Scope

Training

Channel

Chatbot

Industry

CRM 

Solution

Workshop

Growth area

Culture↗ Skillset↗ Mindset↗

20 

Attendees

80 % 

CSAT

“It was very helpful for my day to work and also lots of fun and a great host!” 

![](https://a.storyblok.com/f/323168/800x800/0c6f7dc3ba/michelle-hand.jpeg/m/100x0/filters:no_upscale())

Michelle Handelman

Honeybook 

Conversation Designer

## About Honeybook

HoneyBook is a clientflow management platform for independent professionals and small service-based businesses, offering tools to manage the entire client lifecycle from lead generation to payment. 

## Learning by doing

Honeybook is both very design driven and tech driven. As an online CRM platform serving independent professionals, Honeybook is always looking for ways to help their customers get the most out of their products and services. AI is seen as a great opportunity. 

So what better way to further unlock the skill set of an enthusiastic team than a 1 day immersive workshop on [Conversation Design](/topics/conversation-design) in the age of [GenAI](/topics/generative-ai-and-llm). 

Everyone was really involved in sticking post-its and learning by doing. 

  
## Conversation design in the GenAI age

Honeybook already employs an impressively capable GenAI conversational agent on their platform, and was looking for expert guidance on how to make the experience for their customers even better. We explored how applying the CDI workflow would help them fill gaps, discover and explore opportunities and harness the power of GenAI in their best interest. 

The main thrust of the workflow is that even in the age of GenAI you need to design first, then create a prompt to make that design happen in real life, and then evaluate and optimise. So, a lot has changed, but many things remain the same. 

  
## Going home inspired

The team, which works all over the world, went home with fresh ideas and a good approach to making these a reality. We really look forward to working with Honeybook again. 

![](https://a.storyblok.com/f/323168/2000x2667/dc5e3c7ed1/honeybook.jpg/m/900x0/filters:no_upscale()) 

![](https://a.storyblok.com/f/323168/90x28/558ce6f243/t-mobile.png) 

![](https://a.storyblok.com/f/323168/120x20/b869ed86ba/natwest.png) 

![](https://a.storyblok.com/f/323168/168x70/13c3c36a4c/optum.png) 

![](https://a.storyblok.com/f/323168/170x36/24f5a0578c/jp-morgan.png) 

![](https://a.storyblok.com/f/323168/150x43/2260f338d7/vodafone.png) 

![](https://a.storyblok.com/f/323168/91x42/925379484e/kpn.png) 

![](https://a.storyblok.com/f/323168/90x28/558ce6f243/t-mobile.png) 

![](https://a.storyblok.com/f/323168/120x20/b869ed86ba/natwest.png) 

![](https://a.storyblok.com/f/323168/168x70/13c3c36a4c/optum.png) 

![](https://a.storyblok.com/f/323168/170x36/24f5a0578c/jp-morgan.png) 

![](https://a.storyblok.com/f/323168/150x43/2260f338d7/vodafone.png) 

![](https://a.storyblok.com/f/323168/91x42/925379484e/kpn.png) 

![](https://a.storyblok.com/f/323168/90x28/558ce6f243/t-mobile.png) 

![](https://a.storyblok.com/f/323168/120x20/b869ed86ba/natwest.png) 

![](https://a.storyblok.com/f/323168/168x70/13c3c36a4c/optum.png) 

![](https://a.storyblok.com/f/323168/170x36/24f5a0578c/jp-morgan.png) 

![](https://a.storyblok.com/f/323168/150x43/2260f338d7/vodafone.png) 

![](https://a.storyblok.com/f/323168/91x42/925379484e/kpn.png) 

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