# Conversational Capital Assessment | Conversation Design Institute > The Conversational Capital Baseline Assessment: your Conversational Capital Rating, the value at stake in financial terms, and three to five prioritised fixes to repair trust before adding capability. Source: https://www.conversationdesigninstitute.com/conversational-ai-for-business/conversational-capital-assessment --- ![](https://a.storyblok.com/f/323168/e170e729a4/conversational-capital-assessment-mark-white-1400x840.png) CDI Assessments # Conversational Capital Assessment Get AI conversations right. Then prove what it's worth. Every conversation between your AI and your customers is a deposit into trust or a withdrawal from it. The Baseline Assessment tells you which, and what it is worth. [ Get in touch ](/contact) [ All assessments ](/conversational-ai-for-business/assessment) ## The Conversational Capital Baseline Assessment Find out what's wrong. Then put it right. Conversational Capital is the trust your AI conversations build across millions of interactions. Like financial capital it compounds; it is slow to build and fast to lose. Most dashboards measure efficiency: containment, CSAT, handling time. None of them shows what a conversation left behind. The Baseline Assessment does. ### Get in touch By submitting this form, you agree to CDI processing and storing your data as described in the [privacy statement](/privacy). Submit Form submitted Thanks, we’ll be in touch soon. ### What we do We measure what your conversations are building and what they are burning, on two sets of inputs. Value drivers: whether the AI talks well, shows up for the topics that matter, and resolves at the right pace. Trust signals: whether customers come back willingly, come back angry, or stop coming back at all. ### What you get Your Conversational Capital Rating and the six inputs behind it; where your deployment sits on capability and trust; the value at stake, in financial terms; and three to five prioritised fixes, sequenced so trust is repaired before capability is added. ### Who it's for Leaders accountable for a live AI assistant who need to show what it is worth, not only what it costs; teams whose dashboards look fine while customers quietly leave. ### What happens next The fixes are yours to act on, with or without us. A [CDI Standards assessment](/conversational-ai-for-business/assessment) tells you why the gaps are there; [consulting](/conversational-ai-for-business/consulting) puts them right; the Rating is run again to show the trust moved. ### Get in touch By submitting this form, you agree to CDI processing and storing your data as described in the [privacy statement](/privacy). Submit Form submitted Thanks, we’ll be in touch soon. ## Why work with CDI ### Value-driven outcomes Our goal is to show organisations a clear pathway towards achieving their business goals and maximising ROI. ### Proven methodology Conversational Capital is grounded in years of work in CX, agentic experience design and conversation design with enterprises worldwide. ### Tangible and actionable Our clients trust and return to us because we deliver them prioritised, practical, and tailored recommendations. ### Trusted experts Our people have served a wide variety of industries and clients, from startups to Fortune 500 companies. “Stop thinking of conversations as costs to be managed. Start thinking of them as moments where an asset is built or destroyed.” ![](https://a.storyblok.com/f/323168/53x53/ce16bcd575/hans.png/m/100x0/filters:no_upscale()) Hans van Dam CEO, Conversation Design Institute ![](https://a.storyblok.com/f/323168/50520ecf99/conversational-capital-assessment-brochure-cover-1600x900.png/m/800x0/filters:no_upscale()) Conversational Capital in detail: what builds it, what burns it, why your current metrics miss it, and what the Baseline Assessment measures. Submit the form and we'll email you the Conversational Capital brochure. **Must read for:** Heads of CX and Digital, Conversational AI leads, finance partners, anyone who has to show what the AI is worth ## Download the Conversational Capital brochure By submitting this form, you agree to CDI processing and storing your data as described in the [privacy statement](/privacy). Submit Your download will be sent shortly to your e-mail. ## Find out why: the CDI Standards assessments The Rating tells you what your conversations are worth. The CDI Standards assessments tell you why: 31 standards across six domains, scored from a fast first read to a full, evidence-verified baseline. [ Explore the Standards assessments ](/conversational-ai-for-business/assessment) ![](https://a.storyblok.com/f/323168/5493x5464/bf446bcc88/adobestock_548954530-2.jpeg/m/900x0/) ## The CDI Standards assessments [](/conversational-ai-for-business/light-assessment) Light Assessment: a fast first read on where you stand [](/conversational-ai-for-business/focused-assessment) Focused Assessment: the standards that matter most, scored in full [](/conversational-ai-for-business/comprehensive-assessment) Comprehensive Assessment: a full, evidence-verified read [](/conversational-ai-for-business/continuous-assessment) Continuous Assessment: a standing quarterly read ## Trusted by global brands ![](/assets/images/brands/black/t-mobile.png) ![](/assets/images/brands/black/natwest.png) ![](/assets/images/brands/black/optum.png) ![](/assets/images/brands/black/jp-morgan.png) ![](/assets/images/brands/black/vodafone.png) ![](/assets/images/brands/black/kpn.png) ![](/assets/images/brands/black/t-mobile.png) ![](/assets/images/brands/black/natwest.png) ![](/assets/images/brands/black/optum.png) ![](/assets/images/brands/black/jp-morgan.png) ![](/assets/images/brands/black/vodafone.png) ![](/assets/images/brands/black/kpn.png) ![](/assets/images/brands/black/t-mobile.png) ![](/assets/images/brands/black/natwest.png) ![](/assets/images/brands/black/optum.png) ![](/assets/images/brands/black/jp-morgan.png) ![](/assets/images/brands/black/vodafone.png) ![](/assets/images/brands/black/kpn.png) ## Work with us Our experts help brands design, build, and maintain AI assistants that work. If you want to hit the ground running, or need help scaling your team, get in touch. [ Get business support ](/contact) ## What do you want to do? [](/conversational-ai-for-business/fix) Fix something that isn't working [](/conversational-ai-for-business/build) Build or evolve a Conversational AI experience [](/conversational-ai-for-business/team-capability) Build the team's capability [](/conversational-ai-for-business/up-to-speed) Get up to speed at my own pace ## FAQs ### What is a Conversational Capital Rating? Your organisation's own score: what your AI conversations are building in trust and what they are burning, from six inputs across value drivers and trust signals. It is yours alone. The Conversational Capital Index is the industry benchmark we publish separately. ### Why doesn't our CSAT show this? The people who gave up never fill in the survey; it only hears from the satisfied. Containment and handling time have the same blind spot: they show how cheaply a conversation was handled, not what it left behind. ### How is this different from the CDI Standards assessments? The [Standards assessments](/conversational-ai-for-business/assessment) score how you build and run Conversational AI against 31 standards. The Baseline Assessment measures the outcome: whether the conversations are building trust or burning it, and what that is worth. Most organisations use one to explain the other. ### What happens with the fixes? They are yours to act on, with or without us. If you want help, [consulting](/conversational-ai-for-business/consulting) takes them in the order the assessment set, trust first. ## Resources [](/resources#events) ![Events](/assets/images/components/molecules/quick-links/users.svg) Events [](/blog) ![Blogs](/assets/images/components/molecules/quick-links/pen-paper.svg) Blogs [](/resources#reports) ![Reports & Research](/assets/images/components/molecules/quick-links/papers.svg) Reports & Research [](/case-studies) ![Case studies](/assets/images/components/molecules/quick-links/puzzle.svg) Case studies [](/use-cases) ![Use cases](/assets/images/components/molecules/quick-links/bubble.svg) Use cases [](/contact) ![FAQs](/assets/images/components/molecules/quick-links/questions.svg) FAQs