# Focused Assessment | Conversation Design Institute

> Twelve priority standards scored in full, an indicative read across all 31 CDI standards, and a 90-day plan for putting the gaps right. Delivered in 15 working days.

Source: https://www.conversationdesigninstitute.com/conversational-ai-for-business/focused-assessment

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CDI Assessments

# Focused Assessment

The standards that matter most, scored in full

Twelve priority standards scored in full, an indicative read across all 31, and a 90-day plan for putting the gaps right. Delivered in 15 working days.

[ Get in touch ](/contact) 

[ All assessments ](/conversational-ai-for-business/assessment) 

## The Focused Assessment

Find out what's wrong. Then put it right.

  
Focused is for organisations with a live assistant that need to know where the gaps are, which are structural, and which are quick fixes. It scores the standards that bear most on your assistant in full, reads the rest indicatively, and ends with a plan you can start on the next day.

### Get in touch

By submitting this form, you agree to CDI processing and storing your data as described in the [privacy statement](/privacy). 

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### What we do

A diagnostic workshop, online or onsite, and a hands-on review of your live assistant by CDI experts.

### What you get

Twelve priority standards scored in full, an indicative read across all 31 CDI standards, and a 90-day plan for putting the gaps right, in priority order.

### Who it's for

Organisations with a live assistant that need to know where the gaps are, which are structural, and which are quick fixes; teams that have a [Light](/conversational-ai-for-business/light-assessment) read and want the detail behind it.

### How long it takes

15 working days from kick-off to readout. We confirm the dates with you before we start.

### Get in touch

By submitting this form, you agree to CDI processing and storing your data as described in the [privacy statement](/privacy). 

Submit 

Form submitted

Thanks, we’ll be in touch soon.

## Why work with CDI

### Value-driven outcomes

Our goal is to show organisations a clear pathway towards achieving their business goals and maximising ROI.

### Proven methodology

The CDI Standards Framework is grounded in years of experience training and building successful conversational AI teams at scale.

### Tangible and actionable

Our clients trust and return to us because we deliver them prioritised, practical, and tailored recommendations.

### Trusted experts

Our people have served a wide variety of industries and clients, from startups to Fortune 500 companies.

“After working with more than 100 enterprises I started to see the patterns that I knew we could codify.  
  
That system ultimately became the CDI Standards Framework” 

![](https://a.storyblok.com/f/323168/53x53/ce16bcd575/hans.png/m/100x0/filters:no_upscale())

Hans van Dam

CEO, Conversation Design Institute

![](https://a.storyblok.com/f/323168/02a7c9a082/focused-assessment-brochure-cover-1600x900.png/m/800x0/filters:no_upscale()) 

The Focused Assessment in detail: how the twelve priority standards are scored, what the indicative read across all 31 covers, and what the 90-day plan looks like. Submit the form and we'll email you the Focused Assessment brochure.  
  
**Must read for:** Heads of CX and Digital, Conversational AI leads, Product owners, anyone deciding what to fix first

## Download the Focused Assessment brochure

By submitting this form, you agree to CDI processing and storing your data as described in the [privacy statement](/privacy). 

Submit 

Your download will be sent shortly to your e-mail.

## Go deeper: the Comprehensive Assessment

Focused scores the standards that matter most. Comprehensive verifies all of them, with evidence, across your assistant, team, business case and operations: the baseline for scaling or introducing LLMs. 

[ Explore the Comprehensive Assessment ](/conversational-ai-for-business/comprehensive-assessment) 

![](https://a.storyblok.com/f/323168/5493x5464/bf446bcc88/adobestock_548954530-2.jpeg/m/900x0/) 

## Other CDI assessments

[](/conversational-ai-for-business/light-assessment) 

Light Assessment: a fast first read on where you stand 

[](/conversational-ai-for-business/comprehensive-assessment) 

Comprehensive Assessment: a full, evidence-verified read 

[](/conversational-ai-for-business/continuous-assessment) 

Continuous Assessment: a standing quarterly read 

[](/conversational-ai-for-business/conversational-capital-assessment) 

Conversational Capital Assessment: what your conversations are worth 

## Trusted by global brands

![](/assets/images/brands/black/t-mobile.png) 

![](/assets/images/brands/black/natwest.png) 

![](/assets/images/brands/black/optum.png) 

![](/assets/images/brands/black/jp-morgan.png) 

![](/assets/images/brands/black/vodafone.png) 

![](/assets/images/brands/black/kpn.png) 

![](/assets/images/brands/black/t-mobile.png) 

![](/assets/images/brands/black/natwest.png) 

![](/assets/images/brands/black/optum.png) 

![](/assets/images/brands/black/jp-morgan.png) 

![](/assets/images/brands/black/vodafone.png) 

![](/assets/images/brands/black/kpn.png) 

![](/assets/images/brands/black/t-mobile.png) 

![](/assets/images/brands/black/natwest.png) 

![](/assets/images/brands/black/optum.png) 

![](/assets/images/brands/black/jp-morgan.png) 

![](/assets/images/brands/black/vodafone.png) 

![](/assets/images/brands/black/kpn.png) 

## Work with us

Our experts help brands design, build, and maintain AI assistants that work. If you want to hit the ground running, or need help scaling your team, get in touch.

[ Get business support ](/contact) 

## What do you want to do?

[](/conversational-ai-for-business/fix) 

Fix something that isn't working 

[](/conversational-ai-for-business/build) 

Build or evolve a Conversational AI experience 

[](/conversational-ai-for-business/team-capability) 

Build the team's capability 

[](/conversational-ai-for-business/up-to-speed) 

Get up to speed at my own pace 

## FAQs

### Which twelve standards?

The twelve that bear most on your assistant's performance and your roadmap. The other nineteen get an indicative read, so nothing large goes unnoticed; they are simply not scored to the same depth.

### What does 'scored in full' mean?

Each of the twelve is placed on its maturity level against the [CDI Standards Framework](/conversational-ai-for-business/standards-framework), with the reasoning written down, so you can see why you scored what you scored and what the next level looks like.

### Why a 90-day plan?

Because a list of gaps is not a plan. Ninety days is long enough to close the quick fixes and start on the structural ones, and short enough that the plan still describes the assistant you actually have.

### Can we move up to Comprehensive later?

Yes. All four assessments score against the same framework, so your Focused scores carry over; [Comprehensive](/conversational-ai-for-business/comprehensive-assessment) verifies them with evidence and extends the read to the standards Focused only touched.

## Resources

[](/resources#events) 

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Events

[](/blog) 

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Blogs

[](/resources#reports) 

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Reports & Research

[](/case-studies) 

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Case studies

[](/use-cases) 

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Use cases

[](/contact) 

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FAQs