# Find out where we stand | CDI

> You're responsible for your conversational AI strategy and you need a read on where you are. What's working, what's broken, where the risk is, what good looks like.

Source: https://www.conversationdesigninstitute.com/conversational-ai-for-business/where-you-stand

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# Find out where we stand

You're responsible for your conversational AI strategy and you need a read on where you are. What's working, what's broken, where the risk is, what good looks like.

[ Get in touch ](https://mail.conversationdesigninstitute.com/meetings/conversewithben/bookmeeting) 

![Find out where we stand](https://a.storyblok.com/f/323168/1600x1067/f6c02dc653/find-out-where-we-stand-assessment.jpg/m/700x0/filters:no_upscale()) 

## CDI's Assessment Services

Five ways to get a read on where you stand. 

Four assessments against the CDI Standards, from a fast first read to a full evaluation of your assistant, team, and tech, with a Continuous option that re-scores you quarter by quarter. Alongside them, our Conversational Capital Assessment looks at whether your AI is building trust or burning it. 

[Light Assessment](/conversational-ai-for-business/assessment) 

![Light Assessment](https://a.storyblok.com/f/323168/3840x2160/c0233c87f2/light-assessment-hero-3840x2160.png/m/0x520/filters:no_upscale()) 

### [Light Assessment](/conversational-ai-for-business/assessment) 

A fast first read: an online diagnostic workshop, an automated review of your assistant, and where to put things right first.

[ Read more ](/conversational-ai-for-business/assessment) 

[Focused Assessment](/conversational-ai-for-business/assessment) 

![Focused Assessment](https://a.storyblok.com/f/323168/3840x2160/8eff036e4e/focused-assessment-hero-3840x2160.png/m/0x520/filters:no_upscale()) 

### [Focused Assessment](/conversational-ai-for-business/assessment) 

Twelve priority standards scored in full, an indicative read across all 31 CDI standards and a 90-day priority plan, all delivered in 15 working days.

[ read more ](/conversational-ai-for-business/assessment) 

[Comprehensive Assessment](/conversational-ai-for-business/assessment) 

![Comprehensive Assessment](https://a.storyblok.com/f/323168/3840x2160/99829de641/comprehensive-assessment-hero-3840x2160.png/m/0x520/filters:no_upscale()) 

### [Comprehensive Assessment](/conversational-ai-for-business/assessment) 

In-depth evaluation of your AI assistant, team readiness, business case, technology stack, and operational processes.

[ Read more ](/conversational-ai-for-business/assessment) 

[Continuous Assessment](/conversational-ai-for-business/assessment) 

![Continuous Assessment](https://a.storyblok.com/f/323168/3840x2160/fad011607e/continuous-assessment-hero-3840x2160.png/m/0x520/filters:no_upscale()) 

### [Continuous Assessment](/conversational-ai-for-business/assessment) 

A standing quarterly read with a re-score against your Comprehensive baseline and your roadmap progress tracked.

[ read more ](/conversational-ai-for-business/assessment) 

[Conversational Capital Assessment](/conversational-capital) 

![Conversational Capital Assessment](https://a.storyblok.com/f/323168/3840x2160/8f1e1de708/conversational-capital-hero-3840x2160.png/m/0x520/filters:no_upscale()) 

### [Conversational Capital Assessment](/conversational-capital) 

Our Conversational Capital Baseline Assessment shows whether your AI builds trust or burns it.

[ read more ](/conversational-capital) 

Our standards 

## The CDI Standards Framework

Our assessments aren't a matter of opinion; they're measured against the CDI Standards Framework. 

  
The Standards Framework brings together two fundamental perspectives: **People and Organisations**: how individuals grow, and how teams operate; and **Interior and Exterior:** what we believe, and what we build. 

  
Each standard is evaluated through **Four Forces**: Mindset, Skillset, Culture and Systems. 

  
Our thirty-one standards across six domains, each with maturity levels, so "good" is defined and your progress is something you can actually see. 

![Six domains, thirty-one standards](/assets/images/components/organisms/standards-framework-systematic/illustration-layer-1.svg) ![Six domains, thirty-one standards](/assets/images/components/organisms/standards-framework-systematic/illustration-layer-2.svg) ![Six domains, thirty-one standards](/assets/images/components/organisms/standards-framework-systematic/illustration-layer-3.svg) 

**Six domains, thirty-one standards** Maturity levels from foundational to leading. 

“After working with more than 100 enterprises I started to see the patterns that I knew we could codify.  
That system ultimately became the CDI Standards Framework.” 

![](https://a.storyblok.com/f/323168/53x53/ce16bcd575/hans.png/m/100x0/filters:no_upscale())

Hans van Dam

CEO, Conversation Design Institute

## Conversational AI Maturity Assessment

Level up your Conversational AI practice to ensure your AI assistant reaches its full potential. Get started for free with our Conversational AI Maturity Assessment. 

### Conversational AI Maturity Assessment - Free

Discover how your current Conversational AI strategy scores and uncover your organisational blind spots. 20 rapid-fire questions; personalised report.

[ Who is it for? ](javascript:;)[ What can you expect? ](javascript:;) 

[ Get started ](https://scorecard.conversationdesigninstitute.com/cdi-maturity-assessment) 

Who is it for?

Back

This tool is ideal for organisations with 1 or multiple AI assistants in production. The assessment gives managers, product owners and the team a better understanding of the maturity level of their conversational AI practice.

What can you expect?

Back

This Conversational AI Maturity Assessment has been developed by a team of experts, grounded in the CDI Standards. By answering 20 rapid-fire questions, you’ll receive a personalised report identifying the most important areas for improvement.

![](https://a.storyblok.com/f/323168/720x837/1a3848d335/background.jpg/m/900x0/filters:no_upscale()) 

## An assessment tells you where you stand. The next step is acting on it.

[](/conversational-ai-for-business/fix) 

Fix something that isn't working 

[](/conversational-ai-for-business/build) 

Build or evolve a Conversational AI experience 

[](/conversational-ai-for-business/team-capability) 

Build the team's capability 

## Discover our case studies

[Assessing, improving and implementing the building process for a cosmetics chatbot](/case-studies/cosmetics-chatbot) 

![Assessing, improving and implementing the building process for a cosmetics chatbot](https://a.storyblok.com/f/323168/512x512/ad82eeb66d/lipstick.png) 

### [Assessing, improving and implementing the building process for a cosmetics chatbot](/case-studies/cosmetics-chatbot) 

Conversation Design Institute (CDI) was asked to perform a fast track audit. This improved the inter…

Cosmetics

Partner Support / Customer support

[ Read more ](/case-studies/cosmetics-chatbot) 

[Honeybook explores Agentic Experience Design](/case-studies/honeybook-training) 

![Honeybook explores Agentic Experience Design](https://a.storyblok.com/f/323168/665x77/925751431f/honeybook-dark.png) 

### [Honeybook explores Agentic Experience Design](/case-studies/honeybook-training) 

CDI enjoyed hosting a group of talented content and design experts from Honeybook for a one day work…

CRM 

Workshop

[ Read more ](/case-studies/honeybook-training) 

[Boosting Voice AI Performance for Deutsche Telekom](/case-studies/deutsche-telekom) 

![Boosting Voice AI Performance for Deutsche Telekom](https://a.storyblok.com/f/323168/1000x492/56fc01afd3/toppng-com-telekom-logo-b-w-capital-one-logo-white-1000x492.png) 

### [Boosting Voice AI Performance for Deutsche Telekom](/case-studies/deutsche-telekom) 

CDI equipped Deutsche Telekom's mixed team of engineers, business stakeholders, and designers with t…

Telecom

Customer support

[ Read more ](/case-studies/deutsche-telekom) 

[Leading Global HR Services Provider ](/case-studies/global-hr-provider-chatbot) 

![Leading Global HR Services Provider ](https://a.storyblok.com/f/323168/2380x1582/4840248cff/hr-icon-white.png) 

### [Leading Global HR Services Provider ](/case-studies/global-hr-provider-chatbot) 

Conversation Design Institute (CDI) was asked to help redesign the chatbot of a global leader in wor…

HR Services

Chatbot

[ Read more ](/case-studies/global-hr-provider-chatbot) 

[IND embraces Conversational AI as a channel](/case-studies/ind-government-chatbot) 

![IND embraces Conversational AI as a channel](https://a.storyblok.com/f/323168/1654x1654/374ed558a6/ind.png) 

### [IND embraces Conversational AI as a channel](/case-studies/ind-government-chatbot) 

The IND is the Immigration and Naturalisation Service (Immigratie- en Naturalisatiedienst). Their 'c…

Government

Customer support

[ Read more ](/case-studies/ind-government-chatbot) 

[Global Sports Retail Chatbot](/case-studies/sports-retail-chatbot) 

![Global Sports Retail Chatbot](https://a.storyblok.com/f/323168/3841x3178/8cc9ae8e5f/adidas-white-iwth-space.png) 

### [Global Sports Retail Chatbot](/case-studies/sports-retail-chatbot) 

A Forbes 500 sports retail brand launched their customer service chatbot in the US market in 2020\. I…

Retail

Customer support

[ Read more ](/case-studies/sports-retail-chatbot) 

[Migrating Hansgrohe's Chatbot, Hans](/case-studies/hansgrohe-chatbot-hans) 

![Migrating Hansgrohe's Chatbot, Hans](https://a.storyblok.com/f/323168/516x114/b4b7a3b9da/hansgrohe.svg) 

### [Migrating Hansgrohe's Chatbot, Hans](/case-studies/hansgrohe-chatbot-hans) 

The Hansgrohe Group, a leading German sanitation company, is known for its premium brands Hansgrohe…

Utilities

Customer support

[ Read more ](/case-studies/hansgrohe-chatbot-hans) 

[Migrating Trulet’s Chatbot, Trudi](/case-studies/trulets-chatbot-trudi) 

![Migrating Trulet’s Chatbot, Trudi](https://a.storyblok.com/f/323168/147x41/27775ef1ab/trudi.svg) 

### [Migrating Trulet’s Chatbot, Trudi](/case-studies/trulets-chatbot-trudi) 

Trulet, an Australia-based company, created Trudi—an innovative AI chatbot for real estate that enha…

Travel

Customer support

[ Read more ](/case-studies/trulets-chatbot-trudi) 

[Expanding multilingual IVR support](/case-studies/multilingual-ivr-support) 

![Expanding multilingual IVR support](https://a.storyblok.com/f/323168/5760x4818/c00db0b985/ivr-white-with-spacing.png) 

### [Expanding multilingual IVR support](/case-studies/multilingual-ivr-support) 

A leading global provider of cutting-edge software and services, embarked on a transformative journe…

Technology

Customer support

[ Read more ](/case-studies/multilingual-ivr-support) 

[Goodcall’s AI Phone Assistants](/case-studies/goodcalls-ai-phone-assistants) 

![Goodcall’s AI Phone Assistants](https://a.storyblok.com/f/323168/499x127/f3fa6cc0c8/goodcall.svg) 

### [Goodcall’s AI Phone Assistants](/case-studies/goodcalls-ai-phone-assistants) 

Goodcall is a California-based startup that specializes in delivering AI-powered phone assistants th…

Telecommunications

Customer support

[ Read more ](/case-studies/goodcalls-ai-phone-assistants) 

[Healthcare HR Chatbot](/case-studies/healthcare-hr-chatbot) 

![Healthcare HR Chatbot](https://a.storyblok.com/f/323168/5760x3843/c8444c9d06/cross-white-space.png) 

### [Healthcare HR Chatbot](/case-studies/healthcare-hr-chatbot) 

Over the course of two years, CDI worked with one of the world’s leading pharmaceutical companies to…

Healthcare

Chatbot

[ Read more ](/case-studies/healthcare-hr-chatbot) 

[Vandebron’s Chatbot, Mick](/case-studies/vandebrons-chatbot-mick) 

![Vandebron’s Chatbot, Mick](https://a.storyblok.com/f/323168/140x22/6ae8dda10a/vandebron.svg) 

### [Vandebron’s Chatbot, Mick](/case-studies/vandebrons-chatbot-mick) 

Conversation Design Institute worked with Dutch energy company Vandebron to build and launch their c…

Energy

Customer support

[ Read more ](/case-studies/vandebrons-chatbot-mick) 

[Vodafone’s Virtual Assistant, TOBi](/case-studies/vodafone-tobi-assistant) 

![Vodafone’s Virtual Assistant, TOBi](https://a.storyblok.com/f/323168/493x494/5fb37f832a/vodafone-white.svg) 

### [Vodafone’s Virtual Assistant, TOBi](/case-studies/vodafone-tobi-assistant) 

Vodafone Group Plc, Europe’s largest Mobile and Fixed Network Operator, serves over 300 million mobi…

Telecommunications

Customer support

[ Read more ](/case-studies/vodafone-tobi-assistant) 

[HP’s Virtual Assistant](/case-studies/hp-virtual-assistant) 

![HP’s Virtual Assistant](https://a.storyblok.com/f/323168/250x251/646abfb7cf/hp.svg) 

### [HP’s Virtual Assistant](/case-studies/hp-virtual-assistant) 

HP Inc. is a technology company that believes one thoughtful idea has the power to change the world.…

Technology

Customer support

[ Read more ](/case-studies/hp-virtual-assistant) 

## Trusted by global brands

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![](/assets/images/brands/black/jp-morgan.png) 

![](/assets/images/brands/black/vodafone.png) 

![](/assets/images/brands/black/kpn.png) 

![](/assets/images/brands/black/t-mobile.png) 

![](/assets/images/brands/black/natwest.png) 

![](/assets/images/brands/black/optum.png) 

![](/assets/images/brands/black/jp-morgan.png) 

![](/assets/images/brands/black/vodafone.png) 

![](/assets/images/brands/black/kpn.png) 

![](/assets/images/brands/black/t-mobile.png) 

![](/assets/images/brands/black/natwest.png) 

![](/assets/images/brands/black/optum.png) 

![](/assets/images/brands/black/jp-morgan.png) 

![](/assets/images/brands/black/vodafone.png) 

![](/assets/images/brands/black/kpn.png) 

## Start the conversation

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## FAQs

### What's the difference between the four assessments?

Light is a fast first read; Focused scores the twelve standards that matter most, with an indicative read across all 31; Comprehensive is a full, evidence-verified evaluation of your assistant, team, business case, and operations; Continuous re-scores you each quarter against your Comprehensive baseline.

### What do we actually get?

A scored read on where you stand, what's working, what's broken, where the risk is, and a prioritised list of what to fix first. Not a vague report; a baseline you can act on.

### What do you assess against?

he CDI Standards Framework: 31 standards across six domains, with maturity levels, so 'good' is defined, not a matter of opinion.

### We've already got something live. Is it worth assessing?

Usually yes. An assessment tells you whether what you shipped is doing its job and where to spend effort next, before you sink more into it.

## What do you want to do?

[](/conversational-ai-for-business/fix) 

Fix something that isn't working 

[](/conversational-ai-for-business/build) 

Build or evolve a Conversational AI experience 

[](/conversational-ai-for-business/team-capability) 

Build the team's capability 

[](/conversational-ai-for-business/up-to-speed) 

Get up to speed at my own pace