# Introduction to Agentic Experience Design > Learn to design autonomous AI agents that preserve trust at scale. CDI’s Agentic Experience Design (AXD) certification, online and self-paced. Source: https://www.conversationdesigninstitute.com/courses/introduction-to-agentic-experience-design --- Course # Introduction to Agentic Experience Design ![Introduction to Agentic Experience Design](/assets/images/icons/course/agentic-experience-designer.svg) Learn Agentic Experience Design (AXD), the systematic methodology for designing autonomous AI agents that build Conversational Capital, the trust your organization can’t afford to destroy. Master the CDI Method for agents that act autonomously while preserving trust in high-stakes contexts. [ Subscribe ](https://learn.conversationdesigninstitute.com/plans) [ Browse library ](/topics/browse-library) Get this course, plus 40+ topic-based modules, 600+ videos, 200+ hours of content, and a weekly expanding knowledge base with our Course Plan for $49.95/month (or $37.46/mo billed yearly). [Learn more](/pricing). View syllabus for [AXD](/resources/download/axd-syllabus). ## Industry Certification Series Entry requirements None Complexity Level Beginner to Intermediate Length of the Course 4 Hours of study (videos + exercises) Format Online, Self-paced Subtitles Available English ## Your instructor ![](https://a.storyblok.com/f/323168/53x53/ce16bcd575/hans.png/m/100x0/filters:no_upscale()) Hans van Dam Founder & CEO CDI ## Certificates AXD 15K Active Students 2.5K Companies 50 Countries ## Chapters [About ](#fc9f4d5c-9855-442e-95f4-a3e342183521) [Foundations & Modules ](#af2cdbd8-0612-4118-93fb-2472e6b12436) [Download Syllabus ](#e8c716e3-e49c-49bd-9092-f1c0f2994c07) [Skills ](#3fbe1ae1-8d96-4df2-9376-21c3d9a5bf5e) [What’s included ](#5b55b3c0-b2a3-4b0e-b089-2408235bcb4b) [Exams & Certificates ](#bc10be68-85c0-404a-96b1-26639a6bb97f) [Reviews & Testimonials ](#323a229d-9ab3-49ff-a2ed-386f7cc3da87) [ Subscribe ](https://learn.conversationdesigninstitute.com/plans) [ Browse library ](/topics/browse-library) Get this course, plus 40+ topic-based modules, 600+ videos, 200+ hours of content, and a weekly expanding knowledge base with our Course Plan for $49.95/month. [Learn more](/pricing). View syllabus for [AXD](/resources/download/axd-syllabus). ## Welcome to Introduction to Agentic Experience Design. The systematic methodology for designing autonomous AI agents in high-stakes contexts. The shift from chatbots to autonomous agents is already [happening](https://www.conversationdesigninstitute.com/topics/agentic-experience-design). Systems that once responded to commands now make decisions and take actions on behalf of humans, booking appointments, processing claims, approving requests, coordinating care. This creates an unprecedented opportunity to build Conversational Capital at scale. It also creates unprecedented risk to destroy trust faster than it can be rebuilt. This course provides the frameworks you need when automation stops responding and starts acting. ## Why AXD exists Traditional chatbot design focuses on answering questions. Agentic Experience Design focuses on autonomous action while preserving Conversational Capital: the trust that compounds slowly but collapses suddenly. You’re no longer designing systems that inform. You’re designing systems that act on behalf of humans in contexts where mistakes have real consequences. AXD gives you systematic methodology for this new reality. ## What you will learn At the end of the course you will be able to: - Apply the complete 12-step CDI Method to autonomous agent design - Design agents that build Conversational Capital, not destroy it - Use the Agentic Canvas to map complete context before designing - Define appropriate autonomy boundaries using Authority Tiers - Identify what NOT to automate using the Exclusions Framework - Test design before building through stakeholder review and Wizard of Oz - Deploy through systematic phased rollout protecting trust at scale - Measure capital trajectory, not just efficiency metrics - Steward trust in healthcare, finance, insurance, and enterprise contexts ## Is this the right course for me? Watch this video to find out ![](https://a.storyblok.com/f/323168/53x53/ce16bcd575/hans.png/m/100x0/filters:no_upscale()) Hans van Dam Founder & CEO CDI 3:45 min ![](https://img.youtube.com/vi/ElmN7K5GmdE/maxresdefault.jpg) ## Flexible Payment options ![PayPal](/assets/images/components/molecules/content-module-payment-options/paypal.svg) ![Adyen](/assets/images/components/molecules/content-module-payment-options/adyen.svg) ![iDEAL](/assets/images/components/molecules/content-module-payment-options/ideal.svg) ![Apple Pay](/assets/images/components/molecules/content-module-payment-options/apple-pay.svg) ![MasterCard](/assets/images/components/molecules/content-module-payment-options/mastercard.svg) ![American Express](/assets/images/components/molecules/content-module-payment-options/american-express.svg) ![Visa](/assets/images/components/molecules/content-module-payment-options/visa.svg) ## Modules ![Course Introduction](/assets/images/icons/thick-dots/diamond.svg) ### Course Introduction \- Introduction ![Foundation](/assets/images/icons/thick-dots/diamond.svg) ### Foundation \- Why Agentic Systems Exist \- Conversational Capital \- What is an Agent ![Strategy](/assets/images/icons/thick-dots/diamond.svg) ### Strategy \- Step 1: Scope Use Cases \- Step 2: Identify Users \- Step 3: Consider Technology \- Step 4: Develop Guidelines ![Design](/assets/images/icons/thick-dots/diamond.svg) ### Design \- Step 5: Mentalize Context \- Step 6: Golden Conversations \- Step 7: Agent Artifacts \- Step 8: Testing \- Step 9: Feedback and Iteration ![Build](/assets/images/icons/thick-dots/diamond.svg) ### Build \- Step 10: Knowledge and Architecture \- Step 11: Tool Integration \- Step 12: Deploy & Optimize ![Synthesis](/assets/images/icons/thick-dots/diamond.svg) ### Synthesis \- Synthesis AXD ## Download the full course syllabus ### Curious about what you’ll learn? Download the complete syllabus with detailed curriculum breakdown: ### Agentic Experience Design Syllabus Get the full breakdown of foundations, the 12-step CDI Method, frameworks, skills, and certification requirements. [ Download the Syllabus ](/resources/download/axd-syllabus) ## Skills you’ll learn At the end of the course you will be able to: - Identify which use cases to automate and which to explicitly exclude - Map complete context using the Agentic Canvas - Design appropriate autonomy using Authority Tiers - Protect vulnerable users and high-stakes contexts systematically - Create golden conversations defining excellence - Test agents before deployment (stakeholder, user, adversarial) - Build knowledge architecture that resolves Content Debt - Deploy through phased rollout protecting Conversational Capital - Monitor capital trajectory, not just efficiency metrics - Steward trust at scale in regulated environments ## What’s included Enroll in the Agentic Experience Design course and you’ll have access to: - Complete AXD Methodology: 17 video lessons (Introduction + 3 Foundations + 12 CDI Method steps + Synthesis) - Practical Exercises: Reflection prompts and hands-on assignments after each lesson - Knowledge Validation: Quizzes and assessments ensuring comprehension - Downloadable Frameworks: Agentic Canvas, Authority Tiers, Exclusions Framework, Agent Charter template, and all core tools - Professional Certification: Professional AXD certification demonstrating methodology mastery - 3-Year CDI Subscription including regular live webinars with industry experts, emerging frameworks and methodology updates, early access to advanced AXD courses, and invitations to virtual CDI events - Exclusive Discounts: Preferred pricing for CDI events, workshops, and advanced courses - Community Access: Join 15,000+ CDI alumni network across healthcare, finance, insurance, and enterprise ## Additional benefits ### Regular Webinars & Expert Classes Join virtual live sessions and learn from industry practitioners. CDI hosts regular webinars covering agent design implementations, emerging frameworks, regulatory considerations, and real-world case studies. ### Join Our Online Community Connect with 15,000+ CDI-certified professionals across industries. The CDI alumni network spans healthcare systems, financial institutions, insurance companies, and enterprises facing similar autonomous agent challenges. Share implementations, ask questions, learn from peer experiences, and access the international job board. ### Live Events & Conferences As an AXD student, you get discounts to all CDI events. Whether it’s virtual festivals or in-person Beyond Boundaries conferences, you’ll have early access and preferred pricing. ## Professional AXD Certification Upon completing all lessons and assessments, you’ll receive a professional Agentic Experience Design certification of completion from CDI, the world’s leading institute for conversational AI and autonomous agent design. This certification demonstrates: - Mastery of AXD methodology and the 12-step CDI Method - Expertise in designing autonomous agents for high-stakes contexts - Understanding of Conversational Capital and trust preservation at scale - Ability to apply systematic frameworks (Agentic Canvas, Authority Tiers, Exclusions) ## Reasons to get certified ### Professional credibility AXD certification validates your expertise in autonomous agent design, enhancing credibility with employers, clients, and stakeholders in regulated industries. ### Industry recognition As autonomous agents become central to organizational strategy, AXD certification positions you as a qualified expert in this emerging field. ### Career advancement With AXD certification, you’re positioned for leadership roles in agent design, Customer Experience (CX) innovation, and product management for autonomous systems. ### Skill validation The certification ensures comprehensive understanding of agent design principles, frameworks, and best practices for trust preservation at scale. ### Competitive advantage In a market flooded with prompt engineering courses, AXD certification demonstrates systematic methodology for designing agents responsibly in high-stakes contexts. ### Networking opportunities Connect with practitioners across healthcare, finance, insurance implementing autonomous agents using AXD frameworks. ### Access to resources Certified professionals gain 3-year access to methodology updates, emerging frameworks, webinars, and advanced courses as the field evolves. ### Enhanced quality of work The training enables you to design agents that build Conversational Capital instead of destroying it, protecting your organization’s most valuable asset. ## Agentic Experience Design Certificate The AXD certification establishes you as an expert in designing autonomous AI agents that preserve trust at scale. AXD ### Agentic Experience Design The AXD certification establishes you as an expert in designing autonomous AI agents that preserve trust at scale. Focus areas: Conversational Capital, the 12-step CDI Method, Agentic Canvas, Authority Tiers, Exclusions Framework, testing methodologies, phased deployment, and capital trajectory monitoring. ## Reviews & testimonials Hear from our students about their experiences and the impact of our programs. ### Join students from 50 countries, certified by CDI ![Cindy Cardol](https://a.storyblok.com/f/323168/200x200/d809c1f0d1/cindy-cardol.jpeg/m/200x0/filters:no_upscale()) Cindy Cardol ![](https://a.storyblok.com/f/323168/189x47/16e9514538/abn-amro.png) ![Stephen Lee](https://a.storyblok.com/f/323168/400x400/574b819653/stephen.jpeg/m/200x0/filters:no_upscale()) Stephen Lee ![](https://a.storyblok.com/f/323168/150x43/2260f338d7/vodafone.png) ![Tobias Ditzer](https://a.storyblok.com/f/323168/400x400/128b84b775/tobias.jpeg/m/200x0/filters:no_upscale()) Tobias Ditzer ![](https://a.storyblok.com/f/323168/1400x354/838a75b620/mercedes.png) ![Lorraine Burrell](https://a.storyblok.com/f/323168/800x800/2a2dd66b43/lorraine.jpeg/m/200x0/filters:no_upscale()) Lorraine Burrell ![](https://a.storyblok.com/f/323168/1920x1080/194be69bab/lloyds.png) ![Austin Bedford](https://a.storyblok.com/f/323168/400x400/9a68313ae5/austin.jpeg/m/200x0/filters:no_upscale()) Austin Bedford ![](https://a.storyblok.com/f/323168/512x512/b2f16398bb/stanford-university-logo.png) ![Matthew Smith](https://a.storyblok.com/f/323168/400x400/2012662e91/mathew-smith.jpeg/m/200x0/filters:no_upscale()) Matthew Smith ![](https://a.storyblok.com/f/323168/300x68/6b7ce1ed73/replicant.png) ![Marloes van der Stelt](https://a.storyblok.com/f/323168/200x200/dae0a2b99c/marloes-van-der-stelt.jpeg/m/200x0/filters:no_upscale()) Marloes van der Stelt ![](https://a.storyblok.com/f/323168/500x378/9e131d47ef/vgz.png) ![Francesco Palma](https://a.storyblok.com/f/323168/400x400/1ae48fce25/francesco.jpeg/m/200x0/filters:no_upscale()) Francesco Palma ![](https://a.storyblok.com/f/323168/137x22/0d2a43005b/liveprson.png) “I've been working as a Conversation Designer for about a year now and I wanted to learn more about training the model. So I did! Thanks Conversation Design Institute for the great course!” ![](https://a.storyblok.com/f/323168/560x560/f5be67267a/rick.jpeg/m/100x0/filters:no_upscale()) Rick Witjes ABN Amro Interaction Designer ![](https://a.storyblok.com/f/323168/494x494/05c91f6eb7/aliena.jpeg/m/100x0/filters:no_upscale()) Aliena Cai Aliena Design LLC CEO 6:11 min ![](https://img.youtube.com/vi/isZf-U5o9-E/maxresdefault.jpg) “I have been through my share of corporate educations, but this hands down one of the best. Conversation Design Institute Conversation Design is masterfully presented by Hans van Dam and provides great hands on advice on ways how to make bots speak human! ” ![](https://a.storyblok.com/f/323168/400x400/40094680c8/jan.jpeg/m/100x0/filters:no_upscale()) Jan Jurjević Infobip Senior CX Consultant ## Team training & certification Are you building autonomous agents across your organization? Invest in your team’s ability to design responsibly at scale. CDI provides tailored AXD training, bringing your entire team up to speed on systematic methodology for autonomous agent design. Through collaborative workshops, hands-on projects applying AXD frameworks to your specific use cases, and expert-led sessions, we ensure your team develops shared understanding and structured approach to preserving Conversational Capital. With team certification, you validate your team’s expertise, ensuring they’re capable of designing agents that build trust, not destroy it. [ Discover more ](/conversational-ai-for-business/team-training-and-certification) ![](/assets/images/components/molecules/team-training/building.svg) ## Trusted by global brands ![](/assets/images/brands/black/t-mobile.png) ![](/assets/images/brands/black/natwest.png) ![](/assets/images/brands/black/optum.png) ![](/assets/images/brands/black/jp-morgan.png) ![](/assets/images/brands/black/vodafone.png) ![](/assets/images/brands/black/kpn.png) ![](/assets/images/brands/black/t-mobile.png) ![](/assets/images/brands/black/natwest.png) ![](/assets/images/brands/black/optum.png) ![](/assets/images/brands/black/jp-morgan.png) ![](/assets/images/brands/black/vodafone.png) ![](/assets/images/brands/black/kpn.png) ![](/assets/images/brands/black/t-mobile.png) ![](/assets/images/brands/black/natwest.png) ![](/assets/images/brands/black/optum.png) ![](/assets/images/brands/black/jp-morgan.png) ![](/assets/images/brands/black/vodafone.png) ![](/assets/images/brands/black/kpn.png) ## Career opportunities The world of autonomous AI is rapidly evolving. AXD methodology positions you for emerging roles: - Agentic Experience Designer: Design autonomous agents for high-stakes contexts - CX Innovation Lead: Drive agent strategy protecting Conversational Capital - Product Manager (Autonomous Systems): Define agent scope, boundaries, and deployment - Trust & Safety Specialist: Ensure agents preserve capital in vulnerable moments Your AXD learning journey doesn’t end with this course. As agents become central to organizational strategy, advanced courses, industry-specific applications, and specialized certifications will emerge. Need help understanding the right path for your organization? Need help understanding the right combination for your organization, technology stack and business goals? [ Get in touch ](/contact) ![](/assets/images/components/molecules/business-goals/graph-mobile.svg) ## Also get access to these top courses [Agentic Experience Designer](/courses/introduction-to-agentic-experience-design) ![Agentic Experience Designer](/assets/images/icons/course/agentic-experience-designer.svg) ### [Agentic Experience Designer](/courses/introduction-to-agentic-experience-design) Learn Agentic Experience Design (AXD), the systematic methodology for designing autonomous AI agents that build Conversational Capital, the trust your organizat… 4 hours 8 modules [Conversation Designer](/courses/conversation-designer) ![Conversation Designer](/assets/images/icons/course/conversation-designer.svg) ### [Conversation Designer](/courses/conversation-designer) This technology-agnostic course teaches you to design human-centric, inclusive, and goal-oriented AI Assistants. 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Whet… 8 hours 3 modules [AI Ethics](/courses/ai-ethics) ![AI Ethics](/assets/images/icons/course/ai-ethics.svg) ### [AI Ethics](/courses/ai-ethics) Learn to integrate ethical principles and compliance into AI Assistants with our AI Ethics Course Online. Designed for conversation designers, AI trainers, and business stakeholders, it covers conversational AI social and ethical considerations, risk… 5 hours 1 modules [Browse CDI’s entire library of 500+ videos](/topics/browse-library) ### [Browse CDI’s entire library of 500+ videos](/topics/browse-library) [ Browse course module library ](/topics/browse-library) ## FAQs ### Can I complete the training on desktop and mobile? Yes. Our platform is fully optimized for both desktop and mobile devices. For the best on-the-go learning experience, we recommend downloading our app. ### Once I’ve purchased the course, how does it work? After purchasing, you’ll gain immediate access to all 17 video lessons, exercises, quizzes, and downloadable frameworks. You can learn at your own pace, revisit lessons anytime, and engage with our community through your 3-year subscription. ### How quickly can I start learning online? Immediately. Once your payment is processed, you’ll receive access details by email and can begin the course right away. ### Do I need specific software to complete this course? No special software is required. All you need is a device with internet access, whether laptop, tablet, or smartphone. ### How is this different from your other courses? AXD is specifically designed for autonomous agents that make decisions and take actions on behalf of humans. Our Conversation Designer course focuses on traditional chatbots and voice assistants. If you’re building systems that act autonomously in high-stakes contexts (healthcare, finance, insurance), you need AXD. ### Can I get a refund if I’m not satisfied? We offer a 30-day money-back guarantee. If AXD methodology doesn’t meet your expectations, contact us at support@conversationdesigninstitute.com within 30 days for a full refund. ### If I’m buying team access, can I get a discount? Yes. We offer special pricing for team enrollments and enterprise licensing. Contact our team at clientservices@conversationdesigninstitute.com for volume pricing and custom implementation support. ### Is this course specific to certain industries? The methodology applies across industries, but examples and case studies focus on regulated contexts (healthcare, financial services, insurance) where trust violations have real consequences. If you’re serving vulnerable users or operating in high-stakes contexts, this course directly addresses your challenges. ### Do I get a certificate? Yes. Upon completing all lessons and assessments, you receive a professional AXD certificate of completion from CDI demonstrating methodology mastery. ### Can I take just the certification exam? We’re developing a certificate-only option for experienced practitioners. Contact us if you believe you already have the knowledge to pass the certification exam. Courses Certificates ## Subscription Plans & Pricing Bill yearly Save $150 Bill monthly You save 3 months with the annual plan ### Course plan $ 49.95/month or $37.46/month if you pay yearly.$ 37.46/month ($ 449.55/year: Save $150) Designed for professionals seeking to enhance their expertise in Conversational AI. - Access to all CDI courses (Current and future) - Quizzes to test your knowledge - 12+ Closed expert-led classes per year - Regular new content - Expert classes and webinars - Access to recordings of events, classes and webinars - Supporting diversity scholarships Access the extensive database of CDI courses, course modules, and co-created partner courses. Stay updated with new content and engage in expert-led classes and live events, all tailored to deepen your understanding of key topics. And to give you extra peace of mind, we offer a money-back guarantee within the first three days. [ Subscribe ](https://learn.conversationdesigninstitute.com/payment?product%5Fid=course-monthly&type=subscription) [ Subscribe ](https://learn.conversationdesigninstitute.com/payment?product%5Fid=course-annual-subscription&type=subscription) ### Enterprise plan Custom pricing For businesses looking to elevate their AI teams' capabilities. - Access to CDI's knowledge base and training with over 700 videos - Customized team training and certification program - Enterprise dashboard with team progress, access management and reporting - Bespoke workshops - Access to expert classes and webinars - Access to recordings of events, classes and webinars - Consulting services - Supporting diversity scholarships - Mastery certification package including all CDI core and co-created certificates - Onboarding of the team with CDI specialist - Dedicated account manager to support students as they progress - Free Conversational AI Maturity Assessment This custom plan offers comprehensive assessment, training, office hours, and consulting services as its core features. Get access to tailored training programs, expert guidance during office hours, and personalized consulting to address your organization's unique needs. [ Contact us ](/contact) ## For businesses Our clients trust and come back to us, because they see tangible and lasting results. Here’s how we can help. [ Get in touch ](/contact)[ Building a team ](/blog/full-stack-conversational-ai-team) [Assessment](/conversational-ai-for-business/assessment) ![Assessment](https://a.storyblok.com/f/323168/2912x1632/28f405a76c/auditing.jpeg/m/0x520/filters:no_upscale()) ### [Assessment](/conversational-ai-for-business/assessment) Hold yourself to a higher standard. Conversation Design Institute can assess your team, technology, and organization. We provide expert recommendations on how to improve. 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Get support on launching or scaling your conversational AI initiatives through our consulting services. [ Read more ](/conversational-ai-for-business/consulting)