# CDI at the Engage Customer Summit | Conversation Design Institute > Met us at the Engage Customer Summit? Read the Conversational Capital whitepaper, see the summit offer, and find out whether your AI is building customer trust or burning it. Source: https://www.conversationdesigninstitute.com/engage-customer-summit --- ![](https://a.storyblok.com/f/323168/360x362/e3465f0bdb/cdi-engage-hero-summit-v7.svg) # Get AI conversations right Thanks for visiting CDI at the Engage Customer Summit. Every conversation your AI has with a customer either builds trust or burns it. We call it Conversational Capital. Read our whitepaper, see our offer for you at the Engage Customer Summit, and start the conversation about getting AI conversations right. ![](https://a.storyblok.com/f/323168/90x28/558ce6f243/t-mobile.png) ![](https://a.storyblok.com/f/323168/120x20/b869ed86ba/natwest.png) ![](https://a.storyblok.com/f/323168/168x70/13c3c36a4c/optum.png) ![](https://a.storyblok.com/f/323168/170x36/24f5a0578c/jp-morgan.png) ![](https://a.storyblok.com/f/323168/150x43/2260f338d7/vodafone.png) ![](https://a.storyblok.com/f/323168/91x42/925379484e/kpn.png) ![](https://a.storyblok.com/f/323168/90x28/558ce6f243/t-mobile.png) ![](https://a.storyblok.com/f/323168/120x20/b869ed86ba/natwest.png) ![](https://a.storyblok.com/f/323168/168x70/13c3c36a4c/optum.png) ![](https://a.storyblok.com/f/323168/170x36/24f5a0578c/jp-morgan.png) ![](https://a.storyblok.com/f/323168/150x43/2260f338d7/vodafone.png) ![](https://a.storyblok.com/f/323168/91x42/925379484e/kpn.png) ![](https://a.storyblok.com/f/323168/90x28/558ce6f243/t-mobile.png) ![](https://a.storyblok.com/f/323168/120x20/b869ed86ba/natwest.png) ![](https://a.storyblok.com/f/323168/168x70/13c3c36a4c/optum.png) ![](https://a.storyblok.com/f/323168/170x36/24f5a0578c/jp-morgan.png) ![](https://a.storyblok.com/f/323168/150x43/2260f338d7/vodafone.png) ![](https://a.storyblok.com/f/323168/91x42/925379484e/kpn.png) ## Our offer to you at the Engage Customer Summit ### Is it built right? Our [Light Assessment](/conversational-ai-for-business/assessment) reviews your assistant against the CDI Standards and tells you what's wrong, in priority order, with a roadmap to put it right. ### Is it building trust? Our Conversational Capital Baseline Assessment reads a sample of your real conversations and returns one score for whether they're building the trust your brand depends on, or quietly spending it, with the three to five fixes worth doing first. ### Leadership readout We run both together, and [Hans van Dam](/%5Fauthors/hans-van-dam), CDI's CEO, reads out the results to your leadership team in person. ### Ten places Ten places for organisations that commit at the summit. Half your fee is credited against a [comprehensive assessment ](/conversational-ai-for-business/assessment)or a [consulting](/conversational-ai-for-business/consulting) engagement signed within 90 days. # Whitepaper: Conversational Capital: the asset you're already managing but not yet measuring ![](https://a.storyblok.com/f/323168/2218x2866/cb886672d3/cdi-whitepaper.png) Our whitepaper on the trust your AI is building, or spending, with every customer conversation, and how to put a number on it. It covers: - why the numbers on your dashboard can look healthy while trust drains underneath them - the six laws of Conversational Capital - who in your organisation should own this as an asset - what to fix first - how one score, your Conversational Capital Rating, tells you whether your AI is building trust or burning it. ### Download your copy By submitting this form, you agree to CDI processing and storing your data as described in the [privacy statement](/privacy). Submit Form submitted Your download will be sent shortly to your e-mail “Stop thinking of conversations as costs to be managed. Start thinking of them as moments where an asset is built or destroyed.” ![](https://a.storyblok.com/f/323168/53x53/ce16bcd575/hans.png/m/100x0/filters:no_upscale()) Hans van Dam Conversation Design Institute CEO ## Your dashboards look healthy. Trust can drain underneath them. Three numbers that can hide the problem. Each measures how efficiently a conversation was handled but none of them measures what it did to the customer's trust. That gap is what Conversational Capital measures. 01 ![](https://a.storyblok.com/f/323168/96x57/b917a989a1/mini-chart-01.svg) ### Containment is rising So are calls about the same topics. The AI logs a success; the customer gives up and finds another way in. Your dashboard counts the first and never sees the second. 02 ![](https://a.storyblok.com/f/323168/96x57/38d172ec0f/mini-chart-02.svg) ### CSAT is stable Complaints are not. The customers who gave up halfway never fill in the survey, so the score is drawn from the people who already got what they wanted. 03 ![](https://a.storyblok.com/f/323168/96x57/caf4cd6712/mini-chart-03.svg) ### Handling time is down Speed tells you what the call cost. It doesn't tell you what the conversation left behind: a customer who trusts you a little more, or a little less. ## Learn more about Conversational Capital Every conversation your AI has is a deposit or a withdrawal from the trust your customers hold in you. Conversational Capital is how you measure that trust, and grow it. Want to know what it means for your AI? Get in touch and we'll walk you through it. ### Get in touch By submitting this form, you agree to CDI processing your data to respond to your inquiry. Submit Form submitted Thanks, we’ll be in touch soon. ### The idea Customers don't experience your AI as technology; they experience it as your brand talking. Every helpful conversation builds trust, and every failure spends it. That accumulating trust is Conversational Capital. ### Measure it A Conversational Capital Assessment reads your real conversations and returns your Conversational Capital Rating: a score of whether your AI is building trust or burning it, and where. ### Grow it Trust compounds when conversations are right. The framework shows which conversations to fix first, so every quarter your AI earns more trust than it spends. ### Get in touch By submitting this form, you agree to CDI processing your data to respond to your inquiry. Submit Form submitted Thanks, we’ll be in touch soon. ## Work with our experts However you work with us, the outcome is the same: AI conversations that are measured, fixed, governed, and run by people trained to keep them right. [ Get in touch ](/contact)[ Building a team ](/blog/full-stack-conversational-ai-team) [Assessment](/conversational-ai-for-business/assessment) ![Assessment](https://a.storyblok.com/f/323168/2912x1632/28f405a76c/auditing.jpeg/m/0x520/filters:no_upscale()) ### [Assessment](/conversational-ai-for-business/assessment) Before you decide what to fix, you need an honest read on where you stand, scored against the CDI Standards Framework. [ Read more ](/conversational-ai-for-business/assessment) [Team training and certification](/conversational-ai-for-business/team-training-and-certification) ![Team training and certification](https://a.storyblok.com/f/323168/7360x4912/eee2ca34b7/adobestock_437282296.jpeg/m/0x520/filters:no_upscale()) ### [Team training and certification](/conversational-ai-for-business/team-training-and-certification) Tools change every quarter. Trained, certified people are what compounds. Professionals, certified against the standards used inside Vodafone, NatWest, and many others. [ Read more ](/conversational-ai-for-business/team-training-and-certification) [Consulting](/conversational-ai-for-business/consulting) ![Consulting](https://a.storyblok.com/f/323168/8213x5478/3d0fe4f629/website.jpeg/m/0x520/filters:no_upscale()) ### [Consulting](/conversational-ai-for-business/consulting) Some agentic AI work needs senior practitioners. CDI sends people who've built and rebuilt AI agents inside banks, insurers, healthcare providers and public-sector teams. [ Read more ](/conversational-ai-for-business/consulting) [Forward-Deployed Experts](/conversational-ai-for-business/forward-deployed-experts) ![Forward-Deployed Experts](https://a.storyblok.com/f/323168/1600x1067/6b764e62a8/forward_deployed_certified_expert_cdi.jpg/m/0x520/filters:no_upscale()) ### [Forward-Deployed Experts](/conversational-ai-for-business/forward-deployed-experts) We place a certified CDI expert inside your team to improve the conversations you already run, working to the CDI Standards and the CDI Method. [ read more ](/conversational-ai-for-business/forward-deployed-experts) ## Ways that CDI can help you get AI conversations right [](/conversational-ai-for-business/where-you-stand) Find out where we stand [](/conversational-ai-for-business/fix) Fix something that isn't working [](/conversational-ai-for-business/build) Build or evolve a Conversational AI experience [](/conversational-ai-for-business/team-capability) Build the team's capability [](/conversational-ai-for-business/up-to-speed) Get up to speed at my own pace