# Conversation Design Institute | CDI Academy > CDI is the world's leading training and certification institute for Conversational AI. Learn to unlock the potential of chatbots and voice assistants. Source: https://www.conversationdesigninstitute.com/ --- # Helping you excel at conversational AI Training, certification, and consulting to build high-performing AI Assistants. [ Courses and certifications ](/courses) [ Business solutions ](/conversational-ai-for-business) ![](https://a.storyblok.com/f/323168/493x83/6a34bccbfa/t-mobile.svg) ![](https://a.storyblok.com/f/323168/120x20/c50cb56de9/natwest.png) ![](https://a.storyblok.com/f/323168/168x70/90be3cc2d2/optum.png) ![](https://a.storyblok.com/f/323168/318x65/ac017805c8/jp-morgan.svg) ![](https://a.storyblok.com/f/323168/178x50/338733f31e/vodafone.png) ![](https://a.storyblok.com/f/323168/108x50/e6600362e9/kpn.png) ![](https://a.storyblok.com/f/323168/493x83/6a34bccbfa/t-mobile.svg) ![](https://a.storyblok.com/f/323168/120x20/c50cb56de9/natwest.png) ![](https://a.storyblok.com/f/323168/168x70/90be3cc2d2/optum.png) ![](https://a.storyblok.com/f/323168/318x65/ac017805c8/jp-morgan.svg) ![](https://a.storyblok.com/f/323168/178x50/338733f31e/vodafone.png) ![](https://a.storyblok.com/f/323168/108x50/e6600362e9/kpn.png) ![](https://a.storyblok.com/f/323168/493x83/6a34bccbfa/t-mobile.svg) ![](https://a.storyblok.com/f/323168/120x20/c50cb56de9/natwest.png) ![](https://a.storyblok.com/f/323168/168x70/90be3cc2d2/optum.png) ![](https://a.storyblok.com/f/323168/318x65/ac017805c8/jp-morgan.svg) ![](https://a.storyblok.com/f/323168/178x50/338733f31e/vodafone.png) ![](https://a.storyblok.com/f/323168/108x50/e6600362e9/kpn.png) ## Valued clients Brands like _Nespresso_, _Lloyds_, and _Lidl_ have leveraged Conversation Design Institute to enhance their capabilities and improve business outcomes, demonstrating the power of effective conversation design. [ Case studies ](/case-studies) ## Training and certification Become an AI professional with Conversation Design Institute. Get certified in today's most in-demand skills with industry-recognized training in conversational and generative AI. ![](/assets/images/icons/dots/rectangles.svg) [ View library ](/topics/browse-library) ![](/assets/images/icons/dots/circles.svg) [ Career path ](/blog/career-paths-in-conversational-ai-and-generative-ai) ![](/assets/images/icons/dots/circle.svg) [ Pricing ](/pricing) [Browse CDI’s entire library of 500+ videos](/topics/browse-library) ### [Browse CDI’s entire library of 500+ videos](/topics/browse-library) [ Browse course module library ](/topics/browse-library) [AI Ethics](/courses/ai-ethics) ![AI Ethics](/assets/images/icons/course/ai-ethics.svg) ### [AI Ethics](/courses/ai-ethics) Learn to integrate ethical principles and compliance into AI Assistants with our AI Ethics Course Online. Designed for conversation designers, AI trainers, and business stakeholders, it covers conversational AI social and ethical considerations, risk… 5 hours 1 modules [AI Trainer](/courses/ai-trainer) ![AI Trainer](/assets/images/icons/course/ai-trainer.svg) ### [AI Trainer](/courses/ai-trainer) In this AI Trainer Course, learn to train AI Assistants to understand human language. Designed for those building human-centric, goal-oriented assistants, it covers conversational AI training, language model nuances, and dialogue implementation. Whet… 8 hours 3 modules [CDI Method Foundation](/courses/cdi-method) ![CDI Method Foundation](/assets/images/icons/course/cdi-method-foundation.svg) ### [CDI Method Foundation](/courses/cdi-method) Learn CDI’s CAI Method—the test-and-tried Conversational AI workflow helping teams worldwide build human-centric, inclusive AI Assistants. This course is the starting point for managers and functional teams wanting to learn about creating great Conve… 9 hours 1 modules [Conversation Designer](/courses/conversation-designer) ![Conversation Designer](/assets/images/icons/course/conversation-designer.svg) ### [Conversation Designer](/courses/conversation-designer) This technology-agnostic course teaches you to design human-centric, inclusive, and goal-oriented AI Assistants. Learn strategies, methods, and design patterns for creating great conversational experiences—applicable to all Conversational AI use case… 10 hours 4 modules [Agentic Experience Designer](/courses/introduction-to-agentic-experience-design) ![Agentic Experience Designer](/assets/images/icons/course/agentic-experience-designer.svg) ### [Agentic Experience Designer](/courses/introduction-to-agentic-experience-design) Learn Agentic Experience Design (AXD), the systematic methodology for designing autonomous AI agents that build Conversational Capital, the trust your organizat… 4 hours 8 modules [Browse CDI’s entire library of 500+ videos](/topics/browse-library) ### [Browse CDI’s entire library of 500+ videos](/topics/browse-library) [ Browse course module library ](/topics/browse-library) [AI Ethics](/courses/ai-ethics) ![AI Ethics](/assets/images/icons/course/ai-ethics.svg) ### [AI Ethics](/courses/ai-ethics) Learn to integrate ethical principles and compliance into AI Assistants with our AI Ethics Course Online. Designed for conversation designers, AI trainers, and business stakeholders, it covers conversational AI social and ethical considerations, risk… 5 hours 1 modules [AI Trainer](/courses/ai-trainer) ![AI Trainer](/assets/images/icons/course/ai-trainer.svg) ### [AI Trainer](/courses/ai-trainer) In this AI Trainer Course, learn to train AI Assistants to understand human language. Designed for those building human-centric, goal-oriented assistants, it covers conversational AI training, language model nuances, and dialogue implementation. Whet… 8 hours 3 modules [CDI Method Foundation](/courses/cdi-method) ![CDI Method Foundation](/assets/images/icons/course/cdi-method-foundation.svg) ### [CDI Method Foundation](/courses/cdi-method) Learn CDI’s CAI Method—the test-and-tried Conversational AI workflow helping teams worldwide build human-centric, inclusive AI Assistants. This course is the starting point for managers and functional teams wanting to learn about creating great Conve… 9 hours 1 modules [Conversation Designer](/courses/conversation-designer) ![Conversation Designer](/assets/images/icons/course/conversation-designer.svg) ### [Conversation Designer](/courses/conversation-designer) This technology-agnostic course teaches you to design human-centric, inclusive, and goal-oriented AI Assistants. Learn strategies, methods, and design patterns for creating great conversational experiences—applicable to all Conversational AI use case… 10 hours 4 modules [Agentic Experience Designer](/courses/introduction-to-agentic-experience-design) ![Agentic Experience Designer](/assets/images/icons/course/agentic-experience-designer.svg) ### [Agentic Experience Designer](/courses/introduction-to-agentic-experience-design) Learn Agentic Experience Design (AXD), the systematic methodology for designing autonomous AI agents that build Conversational Capital, the trust your organizat… 4 hours 8 modules [Browse CDI’s entire library of 500+ videos](/topics/browse-library) ### [Browse CDI’s entire library of 500+ videos](/topics/browse-library) [ Browse course module library ](/topics/browse-library) [AI Ethics](/courses/ai-ethics) ![AI Ethics](/assets/images/icons/course/ai-ethics.svg) ### [AI Ethics](/courses/ai-ethics) Learn to integrate ethical principles and compliance into AI Assistants with our AI Ethics Course Online. Designed for conversation designers, AI trainers, and business stakeholders, it covers conversational AI social and ethical considerations, risk… 5 hours 1 modules [AI Trainer](/courses/ai-trainer) ![AI Trainer](/assets/images/icons/course/ai-trainer.svg) ### [AI Trainer](/courses/ai-trainer) In this AI Trainer Course, learn to train AI Assistants to understand human language. Designed for those building human-centric, goal-oriented assistants, it covers conversational AI training, language model nuances, and dialogue implementation. Whet… 8 hours 3 modules [CDI Method Foundation](/courses/cdi-method) ![CDI Method Foundation](/assets/images/icons/course/cdi-method-foundation.svg) ### [CDI Method Foundation](/courses/cdi-method) Learn CDI’s CAI Method—the test-and-tried Conversational AI workflow helping teams worldwide build human-centric, inclusive AI Assistants. This course is the starting point for managers and functional teams wanting to learn about creating great Conve… 9 hours 1 modules [Conversation Designer](/courses/conversation-designer) ![Conversation Designer](/assets/images/icons/course/conversation-designer.svg) ### [Conversation Designer](/courses/conversation-designer) This technology-agnostic course teaches you to design human-centric, inclusive, and goal-oriented AI Assistants. Learn strategies, methods, and design patterns for creating great conversational experiences—applicable to all Conversational AI use case… 10 hours 4 modules [Agentic Experience Designer](/courses/introduction-to-agentic-experience-design) ![Agentic Experience Designer](/assets/images/icons/course/agentic-experience-designer.svg) ### [Agentic Experience Designer](/courses/introduction-to-agentic-experience-design) Learn Agentic Experience Design (AXD), the systematic methodology for designing autonomous AI agents that build Conversational Capital, the trust your organizat… 4 hours 8 modules ## What do our students say Hear from our students about their experiences and the impact of our programs. “It was a pleasure working with the CDI team. Each team member was extremely professional and brought deep expertise in their area of focus – AI training, copywriting, and conversation design.” ![](https://a.storyblok.com/f/323168/800x800/7db542959d/anju-sharma-hp.jpeg/m/100x0/filters:no_upscale()) Anju Sharma HP Manager Virtual Agent “It’s been great working with CDI. They helped us get started quickly with the setup of our first chatbot and the first results are promising. Their consultants are knowledgeable, creative, and think along in order to build and maintain a good performing chatbot.” ![](https://a.storyblok.com/f/323168/500x500/1468a6f565/bob-vandebron.jpeg/m/100x0/filters:no_upscale()) Bob Molenaar Vandebron Digital Experience Manager “Having the expert advice from CDI has really helped us to create with confidence the first version of the global Experience Strategy Framework and distribute it to the design community across all Vodafone markets.” ![](https://a.storyblok.com/f/323168/800x800/c5f1b45aa7/beatriz-vodafone.jpeg/m/100x0/filters:no_upscale()) Beatriz Lopez Mencia Vodafone UX Design Manager ## For businesses Our clients trust and come back to us, because they see tangible and lasting results. Here’s how we can help. [ Get in touch ](/contact)[ Building a team ](/blog/full-stack-conversational-ai-team) [Assessment](/conversational-ai-for-business/assessment) ![Assessment](https://a.storyblok.com/f/323168/2912x1632/28f405a76c/auditing.jpeg/m/0x520/filters:no_upscale()) ### [Assessment](/conversational-ai-for-business/assessment) Hold yourself to a higher standard. Conversation Design Institute can assess your team, technology, and organization. We provide expert recommendations on how to improve. [ Read more ](/conversational-ai-for-business/assessment) [Team training and certification](/conversational-ai-for-business/team-training-and-certification) ![Team training and certification](https://a.storyblok.com/f/323168/7360x4912/eee2ca34b7/adobestock_437282296.jpeg/m/0x520/filters:no_upscale()) ### [Team training and certification](/conversational-ai-for-business/team-training-and-certification) Bridge the gap between theory and practice. Grow your team’s knowledge and confidence with our training and certification programs. [ Read more ](/conversational-ai-for-business/team-training-and-certification) [Consulting](/conversational-ai-for-business/consulting) ![Consulting](https://a.storyblok.com/f/323168/8213x5478/3d0fe4f629/website.jpeg/m/0x520/filters:no_upscale()) ### [Consulting](/conversational-ai-for-business/consulting) Work with our world-class team on a project or on-going basis. Get support on launching or scaling your conversational AI initiatives through our consulting services. [ Read more ](/conversational-ai-for-business/consulting) CDI Standards Framework ## Unlocking value in Conversational AI The CDI Standards Framework is a collection of proven strategies helping organizations deploy AI assistants at scale. Our knowledge is grounded in years of experience training successful conversational AI teams. **CDI certificates** give you the skill set for each level so you make sure you are on track ![CDI Standards Framework](/assets/images/components/organisms/standards-framework-systematic/illustration-layer-1.svg) ![CDI Standards Framework](/assets/images/components/organisms/standards-framework-systematic/illustration-layer-2.svg) ![CDI Standards Framework](/assets/images/components/organisms/standards-framework-systematic/illustration-layer-3.svg) **CDI Standards Framework** is a systematic approach to developing a conversational AI capability by ensuring Mindset, Skillset, Culture, and Systems are all developed in the right pace. ![CDI Workflow](/assets/images/components/organisms/standards-framework-workflow/illustration.svg) **CDI Workflow** is a systemized approach to creating human centered and goal oriented AI Assistants at scale. The workflow works for all conversational channels, is technology agnostic, and works for both declarative and generative AI approaches. ## Turn ambition into action Level up your conversational AI practice to ensure your AI assistant reaches its full potential. Get started with our Conversational AI Maturity Assessment. ### Conversational AI Maturity Assessment Discover how your current conversational AI strategy scores and uncover your organizational blind spots. [ Who is it for? ](javascript:;)[ What can you expect? ](javascript:;) [ Learn more ](https://scorecard.conversationdesigninstitute.com/cdi-maturity-assessment) Who is it for? Back This tool is ideal for organizations with 1 or multiple AI assistants in production. The assessment gives managers, product owners and the team a better understanding of the maturity level of their conversational AI practice. What can you expect? Back This Conversational AI Maturity Assessment has been developed by a team of experts, grounded in the CDI Standards. By answering 20 rapid-fire questions, you’ll receive a personalized report identifying the most important areas for improvement. ![](https://a.storyblok.com/f/323168/720x837/1a3848d335/background.jpg/m/900x0/filters:no_upscale()) ## Chatbot Excellence Program Level up your conversational AI practice to ensure your AI assistant reaches its full potential. Start today. Watch video ![](https://img.youtube.com/vi/rosliIjw45Y/maxresdefault.jpg) ### Get in touch By submitting this form, you agree to CDI processing your data to respond to your inquiry. Submit Form submitted Thanks, we’ll be in touch soon. ## Conversational AI use cases [Customer Service ](/use-cases/customer-service) [Higher Education ](/use-cases/higher-education) [Chatbots ](/use-cases/chatbots) [Voice ](/use-cases/voice) [Financial services ](/use-cases/financial-services) [Healthcare ](/use-cases/healthcare) [Telecom ](/use-cases/telecom) [Government ](/use-cases/government) ## Learn about Conversational AI Discover the building blocks that make up conversational AI. Select a topic of interest to dive deeper. Topics and use cases [ Voice Assistants ](/use-cases/voice) [ Conversational AI ](/topics/conversational-ai) [ IVR Systems ](/topics/ivr) [ Data & Security ](/topics/data-and-security) [ Strategy ](/topics/strategy) [ Best Practices ](/topics/best-practices) [ Chatbots ](/topics/chatbots) [ Conversational AI for Customer Service ](/use-cases/customer-service) [ Conversation Design ](/topics/conversation-design) [ AI Training ](/topics/ai-training) [ Generative AI & LLMs ](/topics/generative-ai-and-llm) [ CAI Technology ](/topics/technology) [ Conversational AI for Finance ](/use-cases/financial-services) [ Conversational AI for Healthcare ](/use-cases/healthcare) [ Conversational AI for Telecom ](/use-cases/telecom) [ Conversational AI for Government ](/use-cases/government) [ Conversational AI for Higher Education ](/use-cases/higher-education) ## Case Studies Real-world success stories of top brands implementing CDI's innovative approach. [ View all ](/case-studies) ![Honeybook explores Agentic Experience Design](https://a.storyblok.com/f/323168/665x77/925751431f/honeybook-dark.png) [ Honeybook explores Agentic Experience Design ](/case-studies/honeybook-training) ![Boosting Voice AI Performance for Deutsche Telekom](https://a.storyblok.com/f/323168/1000x492/56fc01afd3/toppng-com-telekom-logo-b-w-capital-one-logo-white-1000x492.png) [ Boosting Voice AI Performance for Deutsche Telekom ](/case-studies/deutsche-telekom) ![Leading Global HR Services Provider ](https://a.storyblok.com/f/323168/2380x1582/4840248cff/hr-icon-white.png) [ Leading Global HR Services Provider ](/case-studies/global-hr-provider-chatbot) ![IND embraces Conversational AI as a channel](https://a.storyblok.com/f/323168/1654x1654/374ed558a6/ind.png) [ IND embraces Conversational AI as a channel ](/case-studies/ind-government-chatbot) ![Global Sports Retail Chatbot](https://a.storyblok.com/f/323168/3841x3178/8cc9ae8e5f/adidas-white-iwth-space.png) [ Global Sports Retail Chatbot ](/case-studies/sports-retail-chatbot) ![Migrating Hansgrohe's Chatbot, Hans](https://a.storyblok.com/f/323168/516x114/b4b7a3b9da/hansgrohe.svg) [ Migrating Hansgrohe's Chatbot, Hans ](/case-studies/hansgrohe-chatbot-hans) ![Migrating Trulet’s Chatbot, Trudi](https://a.storyblok.com/f/323168/147x41/27775ef1ab/trudi.svg) [ Migrating Trulet’s Chatbot, Trudi ](/case-studies/trulets-chatbot-trudi) ![Expanding multilingual IVR support](https://a.storyblok.com/f/323168/5760x4818/c00db0b985/ivr-white-with-spacing.png) [ Expanding multilingual IVR support ](/case-studies/multilingual-ivr-support) ![Goodcall’s AI Phone Assistants](https://a.storyblok.com/f/323168/499x127/f3fa6cc0c8/goodcall.svg) [ Goodcall’s AI Phone Assistants ](/case-studies/goodcalls-ai-phone-assistants) ![Healthcare HR Chatbot](https://a.storyblok.com/f/323168/5760x3843/c8444c9d06/cross-white-space.png) [ Healthcare HR Chatbot ](/case-studies/healthcare-hr-chatbot) ![Vandebron’s Chatbot, Mick](https://a.storyblok.com/f/323168/140x22/6ae8dda10a/vandebron.svg) [ Vandebron’s Chatbot, Mick ](/case-studies/vandebrons-chatbot-mick) ![Vodafone’s Virtual Assistant, TOBi](https://a.storyblok.com/f/323168/493x494/5fb37f832a/vodafone-white.svg) [ Vodafone’s Virtual Assistant, TOBi ](/case-studies/vodafone-tobi-assistant) ![HP’s Virtual Assistant](https://a.storyblok.com/f/323168/250x251/646abfb7cf/hp.svg) [ HP’s Virtual Assistant ](/case-studies/hp-virtual-assistant) ## Resources Explore insights and tools from Conversation Design Institute, empowering you to successfully implement conversational AI solutions. Resources [ News, Trends & Updates ](/blog) [ CAI Maturity Assessment ](https://cdi-maturity-assessment.scoreapp.com/) [ Free Courses ](/resources#free-courses) [ Free Webinars ](/resources#free-webinars) [ CDI Standards Framework ](/conversational-ai-for-business/standards-framework) [ Events ](/resources#events) ![](https://a.storyblok.com/f/323168/718x840/74405cef21/background.jpg/m/900x0/filters:no_upscale()) “After working with more than 100 enterprises I started to see the patterns that I knew we could codify. That system ultimately became the CDI Standards Framework.” ![](https://a.storyblok.com/f/323168/53x53/ce16bcd575/hans.png/m/100x0/filters:no_upscale()) Hans van Dam Founder & Dean of CDI ## News, Trends & Updates Discover insightful blogs and articles from CDI [Hybrid systems over hype](/blog/hybrid-systems-over-hype) ![Hybrid systems over hype](https://a.storyblok.com/f/323168/3984x2656/66ed4fec97/rebecca-evanhoe1.jpg/m/520x0/filters:no_upscale()) ### [Hybrid systems over hype](/blog/hybrid-systems-over-hype) About the author: In her role as Client Strategy Lead at CDI, Cindy partners with organizations to b… Jul 2, 2026 4 min read [The Hidden Sound of Trust](/blog/the-hidden-sound-of-trust) ![The Hidden Sound of Trust](https://a.storyblok.com/f/323168/6048x4024/ebabacfdac/shauna2.jpg/m/520x0/filters:no_upscale()) ### [The Hidden Sound of Trust](/blog/the-hidden-sound-of-trust) Trust isn't just built through words. In voice AI, tone, rhythm, and pronunciation shape every inter… Jul 2, 2026 4 min read [Why your AI agent can spend your trust](/blog/why-your-ai-agent-can-spend-your-trust) ![Why your AI agent can spend your trust](https://a.storyblok.com/f/323168/5851x3893/68016568d5/elizabethstokoe2.jpg/m/520x0/filters:no_upscale()) ### [Why your AI agent can spend your trust](/blog/why-your-ai-agent-can-spend-your-trust) An AI agent can complete a task perfectly and still damage customer trust. This article explores why… Jun 22, 2026 5 min read [The invisible rules of agentic AI](/blog/the-invisible-rules-of-agentic-ai) ![The invisible rules of agentic AI](https://a.storyblok.com/f/323168/5307x3531/c571c0dc2c/daniel1.jpg/m/520x0/filters:no_upscale()) ### [The invisible rules of agentic AI](/blog/the-invisible-rules-of-agentic-ai) Discover why trust, context, and conversational design are becoming the defining factors of successf… Jun 19, 2026 4 min read [Why your AI agent might be culturally clueless](/blog/why-your-ai-agent-might-be-culturally-clueless) ![Why your AI agent might be culturally clueless](https://a.storyblok.com/f/323168/6048x4024/c789974e0c/elizabethrodwell2.jpg/m/520x0/filters:no_upscale()) ### [Why your AI agent might be culturally clueless](/blog/why-your-ai-agent-might-be-culturally-clueless) AI models may be trained on billions of words, but that doesn't mean they understand people. This ar… Jun 17, 2026 4 min read [How to Design Autonomous AI Agents That Build Trust at Scale](/blog/how-to-design-autonomous-ai-agents-that-build-trust-at-scale) ![How to Design Autonomous AI Agents That Build Trust at Scale](https://a.storyblok.com/f/323168/1920x1080/33bd4cf4b9/axd-1920x1080.png/m/520x0/filters:no_upscale()) ### [How to Design Autonomous AI Agents That Build Trust at Scale](/blog/how-to-design-autonomous-ai-agents-that-build-trust-at-scale) Learn why autonomous AI agents require fundamentally different design methodology than chatbots, and… May 22, 2026 6 min read [Preparing Students for an agentic AI Workforce](/blog/preparing-students-for-an-agentic-ai-workforce) ![Preparing Students for an agentic AI Workforce](https://a.storyblok.com/f/323168/6720x4480/b4f020a80c/student-workforce.jpeg/m/520x0/filters:no_upscale()) ### [Preparing Students for an agentic AI Workforce](/blog/preparing-students-for-an-agentic-ai-workforce) Demand for AI talent has grown fivefold in just one year, with job postings requesting AI skills inc… May 11, 2026 7 min read