Leading in Conversation Design

Conversation Design Institute is the world’s leading training and certification institute for designing for conversational interfaces. Our proven workflow is validated around the world and helps organizations make the most out of their AI Assistants.

Our certified experts have years of experience working with the world’s largest brands. They can take on the entire design project, work closely with your team, or engage with your team in coaching sessions.

They are experts at deploying our workflow in a quick and successful way so that you will get the results you are looking for.


Our experts

  • Design, deploy, manage your chatbot or voice assistant
  • Review your chatbot or voice assistant and suggest how to make it better
  • Train your team in both live and recorded training sessions
  • Coach your team to increase the quality of both your team and AI Assistant faster
  • Assess potential team member so you know who to invest in
  • Develop a strategy for the rollout of your AI Assistants
  • Give keynotes and host meetups to teach your stakeholders about the value of conversation design

This psychological test helps you identify potential conversation designers. Perfect to source in your organization and screen applicants. It will tell you who can learn this workflow.

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Our team evaluates your AI Assistants to identify strengths and weaknesses. It tells you how well you are applying the principles from our workflow.

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Our experts consult you on conversational strategy, design your conversations, and work with your team directly to support, coach, and edit their dialogues. They will help you apply the workflow.

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Get in touch for tailor-made packages

Contact us for tailor-made solutions or advice for your business. We are happy to tell you more about our services.

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Why work with one of our experts?

If your AI Assistant is talking to thousands of people a day, you want to make sure they all have a good experience. Our experts have designed, deployed, and managed AI Assistants for world's largest organizations and know how to tackle complex use cases.

If you want best practices implemented from day one, then we advise to work with our experts directly.


We helped
organizations like


We have been working with Conversation Design Institute for two years now. They are a key partner that has trained our conversation design teams around the world, and help us put design at the heart of customer experience. They are central to everything we do and have great knowledge, passion, and frameworks that support us in our journey to best in class customer experience.

Gemma Alvarez Global Product Owner AI Chatbot TOBi, Vodafone

Our Obi Bot platform enables conversation designers to create experiences without writing code. We support Conversation Design Institute since we see great value in having certified professionals that advance the industry. The combination of proper conversation design and our low-code platform, helps us create chatbots that deliver true value.

Frank Chief Operating Officer, OBI4wan

With the rapid development of conversational AI technologies, the need for conversation designers is growing. Atos sees conversation design as a crucial component to making our projects successful and creating good customer experiences. Conversation Design Institute enables our clients and professionals to gear up to the conversational challenges of today and the future.

Carl Lens Head of New Technology, Atos Digital BTN

Our team

Our experts consult you on conversational strategy, design your conversations and work with your team directly to support, coach and edit their dialogues.

Hans van Dam

Co-founder / Dean of the Conversation Design institute

Jasper Klimbie

Conversational Expert, Ex Google Assistant NL, screenwriter

Mark Boutros

Conversational Expert, Ex Google Assistant UK and Emmy nominated screenwriter

Maarten Lens-Fitzgerald

Entrepreneur and leading voice expert

Lisa Talia

AI Consultant, Lecturer Goldsmith University

Olaf Igesz

Co-founder and COO. Responsible for partnerships

Cami Rincon

AI Ethics Researcher and Conversation Designer

Julian Harris

Advisor Product and Technology, Ex Google

Dr. Maria Aretoulaki

Advisor NLP and ML

Lucy Soares-Turner

Conversational Expert specialising in plain language and accessibility

Frequently asked questions

We have native certified conversation designers and copywriters for almost every language. Next to that we can get help from our certified partners.

We can, our experts can assess your chatbot or voice assistant based on our workflow, expertise and benchmark it with hundreds of use cases around the world.

Our experts can help your team with coaching, virtual workshops and support hours to make sure they get the best out of their AI projects. It is also possible to have one of our people join your design sprints.

We have a special enterprise package developed for large teams working on multiple challenging projects. Next to course materials and certification for the team it comes with extras such as virtual workshops, coaching and support, team assessment and access to our online community.