# Chatbot Use Cases | Conversation Design Institute > Where chatbots and AI agents deliver: real-world use cases across customer service, IT, HR, and sales, from Conversation Design Institute. Source: https://www.conversationdesigninstitute.com/use-cases/chatbots --- Use Case # Chatbots and AI Agents The age of AI Chatbots, virtual assistants, and AI agents are transforming organisations across IT, HR, customer service, and sales & marketing. Conversational AI is used to automate routine tasks and conversations, so human agents can focus on the work that needs them. It results in reduced wait times, better conversion and retention, and streamlined operations. ## Channels [Chatbot](/use-cases/chatbots) [Voice](/use-cases/voice) ## Industries [Finance](/use-cases/financial-services) [Healthcare](/use-cases/healthcare) [Telecom](/use-cases/telecom) [Government](/use-cases/government) [Higher Education](/use-cases/higher-education) ## Functions [Customer Service](/use-cases/customer-service) ![](https://a.storyblok.com/f/323168/5399x3599/6545cafea8/chatbots.jpeg/m/1800x0/) ## The rise of a digital workforce Today's enterprises embrace conversational AI technologies, like [chatbots](/topics/chatbots) and AI agents, because they serve as digital workforce multipliers. ![](/assets/images/components/molecules/section-three-circles/illustration.svg) ## Real world applications Here are some real-world applications and benefits of chatbots and virtual assistants across industries. ### 24/7 Support across industries Virtual assistants provide round-the-clock assistance in finance, healthcare, retail, and more, ensuring users get instant help whenever they need it. ### IT helpdesk automation AI-driven assistants troubleshoot technical issues, reset passwords, and guide employees through IT processes, reducing workload for human support teams. ### HR & Employee support Chatbots streamline onboarding, answer HR-related queries, and assist employees with benefits, leave requests, and company policies. ### Sales and marketing Chatbots qualify leads, answer product questions in the moment, and guide visitors to purchase, lifting conversion without adding headcount. ### Healthcare assistance Virtual assistants help schedule appointments, provide medication reminders, and offer preliminary symptom assessments to improve patient care. ### Financial services Banks and financial institutions use AI assistants to assist customers with frequently asked questions, routine banking tasks, or setting up alerts. ### Seamless e-commerce Chatbots assist with order tracking, product recommendations, and personalised shopping experiences, boosting customer engagement and conversions. ### Multilingual & omnichannel support AI-powered assistants break language barriers and provide consistent support across websites, mobile apps, and messaging platforms. ## Leverage Conversational AI, at scale Understand how your organisation can put Conversational AI to work with the help of CDI. Work with our experts, or give your team the tools and training to build successful AI assistants. [ Conversational AI for Business ](/for-business)[ Courses and certification ](/courses) ![](https://a.storyblok.com/f/323168/8064x5376/3fee018d76/adobestock_1254265744.jpeg/m/900x0/) ## Trusted by global brands ![](https://a.storyblok.com/f/323168/250x251/646abfb7cf/hp.svg) [ Read case study ](/case-studies/hp-virtual-assistant) “It was a pleasure working with the CDI team. Each team member was extremely professional and brought deep expertise in their area of focus – AI training, copywriting, and conversation design.” ![](https://a.storyblok.com/f/323168/800x800/7db542959d/anju-sharma-hp.jpeg/m/100x0/filters:no_upscale()) Anju Sharma HP Manager Virtual Agent ![](https://a.storyblok.com/f/323168/140x22/6ae8dda10a/vandebron.svg) [ Read case study ](/case-studies/vandebrons-chatbot-mick) “It’s been great working with CDI. They helped us get started quickly with the setup of our first chatbot and the first results are promising. Their consultants are knowledgeable, creative, and think along in order to build and maintain a good performing chatbot.” ![](https://a.storyblok.com/f/323168/500x500/1468a6f565/bob-vandebron.jpeg/m/100x0/filters:no_upscale()) Bob Molenaar Vandebron Digital Experience Manager ![](https://a.storyblok.com/f/323168/17x5/25cd7467db/vodafone.svg) [ Read case study ](/case-studies/vodafone-tobi-assistant) “Having the expert advice from CDI has really helped us to create with confidence the first version of the global Experience Strategy Framework and distribute it to the design community across all Vodafone markets.” ![](https://a.storyblok.com/f/323168/800x800/c5f1b45aa7/beatriz-vodafone.jpeg/m/100x0/filters:no_upscale()) Beatriz Lopez Mencia Vodafone UX Design Manager ![](https://a.storyblok.com/f/323168/293x48/4ddb8c8436/hva-white.svg) “CDI is the leading expert in the conversational landscape and we’re really happy they shared their knowledge during the workshops with us. Moreover, we applaud them for making our students enthusiastic about this field of work!” ![](https://a.storyblok.com/f/323168/800x800/a5d1c27770/rick-smart-media.jpeg/m/100x0/filters:no_upscale()) Rick Goossens HvA/AUAS Education Manager ![](https://a.storyblok.com/f/323168/493x83/6a34bccbfa/t-mobile.svg) ![](https://a.storyblok.com/f/323168/120x20/c50cb56de9/natwest.png) ![](https://a.storyblok.com/f/323168/168x70/90be3cc2d2/optum.png) ![](https://a.storyblok.com/f/323168/318x65/ac017805c8/jp-morgan.svg) ![](https://a.storyblok.com/f/323168/178x50/338733f31e/vodafone.png) ![](https://a.storyblok.com/f/323168/108x50/e6600362e9/kpn.png) ![](https://a.storyblok.com/f/323168/493x83/6a34bccbfa/t-mobile.svg) ![](https://a.storyblok.com/f/323168/120x20/c50cb56de9/natwest.png) ![](https://a.storyblok.com/f/323168/168x70/90be3cc2d2/optum.png) ![](https://a.storyblok.com/f/323168/318x65/ac017805c8/jp-morgan.svg) ![](https://a.storyblok.com/f/323168/178x50/338733f31e/vodafone.png) ![](https://a.storyblok.com/f/323168/108x50/e6600362e9/kpn.png) ![](https://a.storyblok.com/f/323168/493x83/6a34bccbfa/t-mobile.svg) ![](https://a.storyblok.com/f/323168/120x20/c50cb56de9/natwest.png) ![](https://a.storyblok.com/f/323168/168x70/90be3cc2d2/optum.png) ![](https://a.storyblok.com/f/323168/318x65/ac017805c8/jp-morgan.svg) ![](https://a.storyblok.com/f/323168/178x50/338733f31e/vodafone.png) ![](https://a.storyblok.com/f/323168/108x50/e6600362e9/kpn.png) ## About the CDI Standards Framework When organizations want to have more interactions on their conversational channels than their contact centers have the capacity for, they reach for conversational AI solutions to automate a large part of the interactions. ![](/assets/images/components/molecules/about-the-framework/illustration.svg) But this is not easy to do. People and machines have different ways of interacting so building a good AI Assistant requires a unique understanding of technology, linguistics, and psychology. CDI has worked with leading organisations around the world and has systematised the proven ways of creating successful AI assistants, and the enterprise capabilities that develop, manage, and grow them: the CDI Standards Framework. CDI Standards Framework ## Unlocking value in Conversational AI The CDI Standards Framework is our definition of what it takes to get AI conversations right: thirty-one standards across six domains, each with maturity levels, grounded in years of experience with the world's leading conversational AI teams. ![CDI Standards Framework](/assets/images/components/organisms/standards-framework-systematic/illustration-layer-1.svg) ![CDI Standards Framework](/assets/images/components/organisms/standards-framework-systematic/illustration-layer-2.svg) ![CDI Standards Framework](/assets/images/components/organisms/standards-framework-systematic/illustration-layer-3.svg) **CDI Standards Framework** is evaluated through Four Forces: Mindset, Skillset, Culture and Systems, developed together, at the right pace. ![CDI Workflow](/assets/images/components/organisms/standards-framework-workflow/illustration.svg) **CDI Workflow** turns the standards into practice: human-centred, goal-oriented AI assistants at scale. Channel-agnostic, technology-agnostic, and built for both declarative and generative AI. ## Discover our case studies [Assessing, improving and implementing the building process for a cosmetics chatbot](/case-studies/cosmetics-chatbot) ![Assessing, improving and implementing the building process for a cosmetics chatbot](https://a.storyblok.com/f/323168/512x512/ad82eeb66d/lipstick.png) ### [Assessing, improving and implementing the building process for a cosmetics chatbot](/case-studies/cosmetics-chatbot) Conversation Design Institute (CDI) was asked to perform a fast track audit. This improved the inter… Cosmetics Partner Support / Customer support [ Read more ](/case-studies/cosmetics-chatbot) [Honeybook explores Agentic Experience Design](/case-studies/honeybook-training) ![Honeybook explores Agentic Experience Design](https://a.storyblok.com/f/323168/665x77/925751431f/honeybook-dark.png) ### [Honeybook explores Agentic Experience Design](/case-studies/honeybook-training) CDI enjoyed hosting a group of talented content and design experts from Honeybook for a one day work… CRM Workshop [ Read more ](/case-studies/honeybook-training) [Boosting Voice AI Performance for Deutsche Telekom](/case-studies/deutsche-telekom) ![Boosting Voice AI Performance for Deutsche Telekom](https://a.storyblok.com/f/323168/1000x492/56fc01afd3/toppng-com-telekom-logo-b-w-capital-one-logo-white-1000x492.png) ### [Boosting Voice AI Performance for Deutsche Telekom](/case-studies/deutsche-telekom) CDI equipped Deutsche Telekom's mixed team of engineers, business stakeholders, and designers with t… Telecom Customer support [ Read more ](/case-studies/deutsche-telekom) [Leading Global HR Services Provider ](/case-studies/global-hr-provider-chatbot) ![Leading Global HR Services Provider ](https://a.storyblok.com/f/323168/2380x1582/4840248cff/hr-icon-white.png) ### [Leading Global HR Services Provider ](/case-studies/global-hr-provider-chatbot) Conversation Design Institute (CDI) was asked to help redesign the chatbot of a global leader in wor… HR Services Chatbot [ Read more ](/case-studies/global-hr-provider-chatbot) [IND embraces Conversational AI as a channel](/case-studies/ind-government-chatbot) ![IND embraces Conversational AI as a channel](https://a.storyblok.com/f/323168/1654x1654/374ed558a6/ind.png) ### [IND embraces Conversational AI as a channel](/case-studies/ind-government-chatbot) The IND is the Immigration and Naturalisation Service (Immigratie- en Naturalisatiedienst). Their 'c… Government Customer support [ Read more ](/case-studies/ind-government-chatbot) [Global Sports Retail Chatbot](/case-studies/sports-retail-chatbot) ![Global Sports Retail Chatbot](https://a.storyblok.com/f/323168/3841x3178/8cc9ae8e5f/adidas-white-iwth-space.png) ### [Global Sports Retail Chatbot](/case-studies/sports-retail-chatbot) A Forbes 500 sports retail brand launched their customer service chatbot in the US market in 2020\. I… Retail Customer support [ Read more ](/case-studies/sports-retail-chatbot) [Migrating Hansgrohe's Chatbot, Hans](/case-studies/hansgrohe-chatbot-hans) ![Migrating Hansgrohe's Chatbot, Hans](https://a.storyblok.com/f/323168/516x114/b4b7a3b9da/hansgrohe.svg) ### [Migrating Hansgrohe's Chatbot, Hans](/case-studies/hansgrohe-chatbot-hans) The Hansgrohe Group, a leading German sanitation company, is known for its premium brands Hansgrohe… Utilities Customer support [ Read more ](/case-studies/hansgrohe-chatbot-hans) [Migrating Trulet’s Chatbot, Trudi](/case-studies/trulets-chatbot-trudi) ![Migrating Trulet’s Chatbot, Trudi](https://a.storyblok.com/f/323168/147x41/27775ef1ab/trudi.svg) ### [Migrating Trulet’s Chatbot, Trudi](/case-studies/trulets-chatbot-trudi) Trulet, an Australia-based company, created Trudi—an innovative AI chatbot for real estate that enha… Travel Customer support [ Read more ](/case-studies/trulets-chatbot-trudi) [Expanding multilingual IVR support](/case-studies/multilingual-ivr-support) ![Expanding multilingual IVR support](https://a.storyblok.com/f/323168/5760x4818/c00db0b985/ivr-white-with-spacing.png) ### [Expanding multilingual IVR support](/case-studies/multilingual-ivr-support) A leading global provider of cutting-edge software and services, embarked on a transformative journe… Technology Customer support [ Read more ](/case-studies/multilingual-ivr-support) [Goodcall’s AI Phone Assistants](/case-studies/goodcalls-ai-phone-assistants) ![Goodcall’s AI Phone Assistants](https://a.storyblok.com/f/323168/499x127/f3fa6cc0c8/goodcall.svg) ### [Goodcall’s AI Phone Assistants](/case-studies/goodcalls-ai-phone-assistants) Goodcall is a California-based startup that specializes in delivering AI-powered phone assistants th… Telecommunications Customer support [ Read more ](/case-studies/goodcalls-ai-phone-assistants) [Healthcare HR Chatbot](/case-studies/healthcare-hr-chatbot) ![Healthcare HR Chatbot](https://a.storyblok.com/f/323168/5760x3843/c8444c9d06/cross-white-space.png) ### [Healthcare HR Chatbot](/case-studies/healthcare-hr-chatbot) Over the course of two years, CDI worked with one of the world’s leading pharmaceutical companies to… Healthcare Chatbot [ Read more ](/case-studies/healthcare-hr-chatbot) [Vandebron’s Chatbot, Mick](/case-studies/vandebrons-chatbot-mick) ![Vandebron’s Chatbot, Mick](https://a.storyblok.com/f/323168/140x22/6ae8dda10a/vandebron.svg) ### [Vandebron’s Chatbot, Mick](/case-studies/vandebrons-chatbot-mick) Conversation Design Institute worked with Dutch energy company Vandebron to build and launch their c… Energy Customer support [ Read more ](/case-studies/vandebrons-chatbot-mick) [Vodafone’s Virtual Assistant, TOBi](/case-studies/vodafone-tobi-assistant) ![Vodafone’s Virtual Assistant, TOBi](https://a.storyblok.com/f/323168/493x494/5fb37f832a/vodafone-white.svg) ### [Vodafone’s Virtual Assistant, TOBi](/case-studies/vodafone-tobi-assistant) Vodafone Group Plc, Europe’s largest Mobile and Fixed Network Operator, serves over 300 million mobi… Telecommunications Customer support [ Read more ](/case-studies/vodafone-tobi-assistant) [HP’s Virtual Assistant](/case-studies/hp-virtual-assistant) ![HP’s Virtual Assistant](https://a.storyblok.com/f/323168/250x251/646abfb7cf/hp.svg) ### [HP’s Virtual Assistant](/case-studies/hp-virtual-assistant) HP Inc. is a technology company that believes one thoughtful idea has the power to change the world.… Technology Customer support [ Read more ](/case-studies/hp-virtual-assistant) ## Conversational Capital Every conversation your AI has is a deposit or a withdrawal from the trust your customers hold in you. Conversational Capital is how you measure that trust, and grow it. Want to know what it means for your AI? Get in touch and we'll walk you through it. ### Get in touch By submitting this form, you agree to CDI processing your data to respond to your inquiry. Submit Form submitted Thanks, we’ll be in touch soon. ### The idea Customers don't experience your AI as technology; they experience it as your brand talking. Every helpful conversation builds trust, and every failure spends it. That accumulating trust is Conversational Capital. ### Measure it A Conversational Capital Assessment reads your real conversations and returns your Conversational Capital Rating: a score of whether your AI is building trust or burning it, and where. ### Grow it Trust compounds when conversations are right. The framework shows which conversations to fix first, so every quarter your AI earns more trust than it spends. ### Get in touch By submitting this form, you agree to CDI processing your data to respond to your inquiry. Submit Form submitted Thanks, we’ll be in touch soon. ## Resources [](/resources#events) ![Events](/assets/images/components/molecules/quick-links/users.svg) Events [](/blog) ![Blogs](/assets/images/components/molecules/quick-links/pen-paper.svg) Blogs [](/resources#reports) ![Reports & Research](/assets/images/components/molecules/quick-links/papers.svg) Reports & Research [](/case-studies) ![Case studies](/assets/images/components/molecules/quick-links/puzzle.svg) Case studies [](/use-cases) ![Use cases](/assets/images/components/molecules/quick-links/bubble.svg) Use cases [](/contact) ![FAQs](/assets/images/components/molecules/quick-links/questions.svg) FAQs