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Hold yourself to a higher standard. Conversation Design Institute assesses your team, technology, and organisation against the CDI Standards Framework.
Get AI conversations right
Conversation Design Institute helps enterprises get AI conversations right: measuring them, fixing them, governing them, and training the professionals who keep them that way.
Valued clients
Brands like Nespresso, Lloyds, and Lidl work with Conversation Design Institute to get their AI conversations right, and have the outcomes to show for it.
For businesses
Team training and certification
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Bridge the gap between theory and practice. Grow your team's knowledge and confidence with our training and certification programmes.
Consulting
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Work with our world-class team on a project or on-going basis. Get support on launching or scaling your conversational AI initiatives through our consulting services.
CDI Standards Framework
The CDI Standards Framework
The CDI Standards Framework is our definition of what it takes to get AI conversations right: thirty-one standards across six domains, each with maturity levels, grounded in years of experience with the world's leading conversational AI teams.
CDI Standards Framework is a systematic approach to developing a conversational AI capability: thirty-one standards across six domains, each evaluated through Four Forces, Mindset, Skillset, Culture and Systems, developed together, at the right pace.
CDI Workflow
turns the standards into practice: human-centred, goal-oriented AI assistants at scale.
The workflow works for all conversational channels, is technology-agnostic, and covers both declarative and generative AI approaches.
“After working with more than 100 enterprises I started to see the patterns that I knew we could codify.
That system ultimately became the CDI Standards Framework.”
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Conversational Capital
Every conversation your AI has is a deposit or a withdrawal from the trust your customers hold in you. Watch Hans van Dam introduce Conversational Capital, what it is, and why it compounds, then get in touch to learn what it means for your AI.
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Get in touch
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Training and certification
Learn to get AI conversations right. Get certified in today's most in-demand skills with industry-recognised training in conversational and generative AI.
AI Trainer
In this AI Trainer Course, learn to train AI Assistants to understand human language. Designed for those building human-centric, goal-oriented assistants, it covers conversational AI training, language model nuances, and dialogue implementation. Whet…
CDI Method Foundation
Learn CDI’s CAI Method—the test-and-tried Conversational AI workflow helping teams worldwide build human-centric, inclusive AI Assistants. This course is the starting point for managers and functional teams wanting to learn about creating great Conve…
Conversation Designer
This technology-agnostic course teaches you to design human-centric, inclusive, and goal-oriented AI Assistants. Learn strategies, methods, and design patterns for creating great conversational experiences—applicable to all Conversational AI use case…
Agentic Experience Designer
Learn Agentic Experience Design (AXD), the systematic methodology for designing autonomous AI agents that build Conversational Capital, the trust your organizat…
AI Trainer
In this AI Trainer Course, learn to train AI Assistants to understand human language. Designed for those building human-centric, goal-oriented assistants, it covers conversational AI training, language model nuances, and dialogue implementation. Whet…
CDI Method Foundation
Learn CDI’s CAI Method—the test-and-tried Conversational AI workflow helping teams worldwide build human-centric, inclusive AI Assistants. This course is the starting point for managers and functional teams wanting to learn about creating great Conve…
Conversation Designer
This technology-agnostic course teaches you to design human-centric, inclusive, and goal-oriented AI Assistants. Learn strategies, methods, and design patterns for creating great conversational experiences—applicable to all Conversational AI use case…
Agentic Experience Designer
Learn Agentic Experience Design (AXD), the systematic methodology for designing autonomous AI agents that build Conversational Capital, the trust your organizat…
AI Trainer
In this AI Trainer Course, learn to train AI Assistants to understand human language. Designed for those building human-centric, goal-oriented assistants, it covers conversational AI training, language model nuances, and dialogue implementation. Whet…
CDI Method Foundation
Learn CDI’s CAI Method—the test-and-tried Conversational AI workflow helping teams worldwide build human-centric, inclusive AI Assistants. This course is the starting point for managers and functional teams wanting to learn about creating great Conve…
Conversation Designer
This technology-agnostic course teaches you to design human-centric, inclusive, and goal-oriented AI Assistants. Learn strategies, methods, and design patterns for creating great conversational experiences—applicable to all Conversational AI use case…
Agentic Experience Designer
Learn Agentic Experience Design (AXD), the systematic methodology for designing autonomous AI agents that build Conversational Capital, the trust your organizat…
What do our students say
Hear from our students about their experiences and the impact of our programmes.
“It was a pleasure working with the CDI team. Each team member was extremely professional and brought deep expertise in their area of focus – AI training, copywriting, and conversation design.”
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“It’s been great working with CDI. They helped us get started quickly with the setup of our first chatbot and the first results are promising. Their consultants are knowledgeable, creative, and think along in order to build and maintain a good performing chatbot.”
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“Having the expert advice from CDI has really helped us to create with confidence the first version of the global Experience Strategy Framework and distribute it to the design community across all Vodafone markets.”
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Turn ambition into action
Not ready to talk? Score your conversational AI in twenty questions, free, and get a personalised report showing where to look first.
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Conversational AI use cases
Learn about Conversational AI
Discover the building blocks that make up conversational AI. Select a topic of interest to dive deeper.
Topics and use cases
Case Studies
Real-world success stories of top brands implementing CDI's innovative approach.
Resources
Explore insights and tools from Conversation Design Institute, empowering you to successfully implement conversational AI solutions.
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News, Trends & Updates
Hybrid systems over hype
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About the author: In her role as Client Strategy Lead at CDI, Cindy partners with organizations to b…
The Hidden Sound of Trust
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Trust isn't just built through words. In voice AI, tone, rhythm, and pronunciation shape every inter…
Why your AI agent can spend your trust
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An AI agent can complete a task perfectly and still damage customer trust. This article explores why…
The invisible rules of agentic AI
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Discover why trust, context, and conversational design are becoming the defining factors of successf…
Why your AI agent might be culturally clueless
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AI models may be trained on billions of words, but that doesn't mean they understand people. This ar…
How to Design Autonomous AI Agents That Build Trust at Scale
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Learn why autonomous AI agents require fundamentally different design methodology than chatbots, and…
Preparing Students for an agentic AI Workforce
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Demand for AI talent has grown fivefold in just one year, with job postings requesting AI skills inc…
