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JP Morgan Chase & Co.

Leading in Conversation Design

We’re the world’s leading training and certification institute for conversation design. Our proven workflow helps you create human-centric experiences for AI Assistants, like chatbots and voice assistants.

Whether you’re an individual designer entering the field or an enterprise looking to close your team's skill gap, our courses and certificates help you design, develop, and deploy valuable conversational experiences.


Find the learning experience that works for you

Full course + Certification

Get access to all course materials and become a true expert. You can take the exam for one of the accredited certificates.

View our courses
Certificate only

If you already have the necessary expertise or you have already subscribed to our course materials, then you can take the exam and earn your certificates

View our certificates
Library access only

Get access to all course materials. Use it to study at your own pace or as a reference library during your work. No certificate included

Discover full access
  • Conversation Design Institute's courses gave me the confidence that I can handle any Conversation Design project for anyone.

    Joseph Suskin International award-winning copywriter and Conversation Designer

Who it’s for

Creating good conversational experiences requires a unique combination of skill sets. That’s why all kinds of people are entering the field. If you are interested in UX design, linguistics, data, content management, or copywriting, we’re ready to level up your career.

For teams

Creating successful AI Assistants is a team effort. Therefore it’s nice to enroll as a team and learn together.

Conversation Design Institute offers teams the opportunity to add (virtual) live sessions to the online courses to adopt the workflow into your team more effectively. A perfect solution for most organizations.


Watch our 30 second intro

Conversation Design

One workflow for every conversational interface

You will learn a technology-agnostic voice-first approach to conversation design.

This means that you can apply this workflow to all conversational interfaces like chatbots and voice assistants, regardless of the technology that you use.


Some of the things you will learn

Successful teams follow a human-centric workflow that unifies an understanding of technology, psychology, and language. Within this workflow, there are lots of micro-skills that you will learn in our easy to understand courses.

  • Selecting use-cases
  • Mentalizing conversations
  • Sample dialogue
  • Expert rewrite
  • AI Training
  • And more…
Fundamental writing
  • Acknowledgements
  • Confirmations
  • Turn-taking
  • Discourse markers
  • Repair
  • And more…
Conversational Copywriting
  • BJ Fogg Model
  • Empathy first
  • Reduce effort
  • Increase motivation
  • Inclusivity
  • And more…
Building and improving
  • Natural language understanding
  • AI Training
  • K-Fold cross validation
  • Inclusivity
  • Improving cognition
  • And much more

Watch the intro class for free

The world of AI Assistants is fun and innovative. If you are new to this field, you might want to know what you are getting yourself into. Just watch this first class for free and make sure you understand what you are signing up for. Enjoy!

Join students from 50+ countries, certified by CDI

Michelle Parayil
Michelle Parayil
Senior Conversation Designer
Francesco Palma
Francesco Palma
Conversational AI
Austin Bedford
Austin Bedford
UX Designer & Conversation Designer
Steophen Lee
Steophen Lee
Principal Design Innovation Manager
David Berkley
David Berkley
Digital Copywriter
Tobias Ditzer
Tobias Ditzer
IT Solutions Architect

Talks with Lucy.

Now Conversation Designer for a fast-growth health tech company

CDI Conversation Designer Course Alumni

“I work for a fast-growth health tech company on their symptom checking chatbot. This course taught me how to do conversation design properly, and I was able to apply my new knowledge to improve our product. ”

  • Just like you cannot imagine a company without engineers today, you cannot imagine a company without conversation designers 5 years from now.

    Hans van Dam Founder & Dean of Conversation Design Institute

About Conversation Design Institute

Conversation Design Institute is the world’s leading training and certification institute for designing for conversational interfaces. The proven workflow is validated around the world and the standard for making chatbots and voice assistants successful.

The team at Conversation Design Institute has worked for companies like Google, Daimler, Adidas, KLM,, and many more.

Setting the standard in Conversation Design

Conversation Design Institute is working towards industry standards for conversation design. Together with major industry stakeholders, we have drafted a manifesto that calls for industry alignment. This manifesto describes a human-centric workflow and different skill sets and responsibilities.

This manifesto is supported by universities, technology companies, enterprises, and leading conversation designers. Through our advisory board, we ensure that our workflow, courses, and certification programs stay relevant for years to come.

Discover our manifesto
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Enter this booming industry

Voice is the fastest adopted interface the world has ever seen. Organizations expert to automate 85% of their customer interactions in the next 5 years with chatbots and voice assistants.

That means that every organization is going to be hiring people that can make these AI Assistants more human-centric and valuable. Just like you cannot imagine a company without engineers today, you cannot imagine a company without conversation designers 5 years from now.

Are you ready for this future?