About
This certificate shows that you know how to turn words into resonating dialogue, with an emphasis on personality, psychology, and the expert rewrite. You know how to support the conversational team and take conversation design to the next level.
Skills and competencies this certificate demonstrates
With the CxD 2 Certificate, you demonstrate expertise in:
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Motivational design: Applying conversational techniques to increase user engagement and drive desired actions.
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Bot Personality development: Crafting engaging bot personalities that are consistent, authentic, and enjoyable for users.
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Compelling dialogue writing: Creating high-quality, user-friendly conversational copy that is clear, concise, and effective.
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Conversational strategy: Developing and implementing strategies for effective and engaging conversational experiences.
Who is this certificate for?
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Craft conversational experiences: This includes copywriters, content strategists, and anyone involved in writing for chatbots, voice assistants, or other conversational interfaces.
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Want to enhance their conversational writing skills: Professionals looking to improve their ability to write engaging, user-friendly, and effective dialogue.
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Desire a strong foundation in motivational design: Individuals who want to learn how to use language to influence user behavior and drive desired outcomes.
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Work within a conversational AI team: Those who collaborate with Conversation Designers, AI Trainers, and other stakeholders to create exceptional conversational experiences.
Why should you get certified?
The CxD 2 Certificate elevates your career as a conversational copywriter. It demonstrates your mastery of crafting compelling and engaging dialogue, defining brand voice, and optimizing conversation flows. This valuable credential sets you apart from the competition, enhances your employability, and positions you for success in the exciting field of conversational AI.
About the exam
The CxD 2 Certificate exam evaluates your understanding of conversational copywriting principles through multiple-choice questions. The exam typically takes around 75 minutes to complete, and a score of 70% or higher is required to pass. You have one opportunity to retake the exam if you do not pass on your initial attempt.
What training is necessary for this exam?
Here’s a list of the modules you should complete before taking this exam. Please be aware that for access to these modules you need the CDI Course Subscription Plan. The exam leading to the CxD 2 certificate validates you as having a solid understanding of the following modules:
Explore the full course syllabus
Curious about what you'll learn?

Download the CxD 2 syllabus to explore how this advanced course builds expertise in tone of voice, behavioral psychology, flow strategy, and enterprise-ready conversation design.
Reviews & testimonials
Join students from 50 countries, certified by CDI
“I've been working as a Conversation Designer for about a year now and I wanted to learn more about training the model. So I did! Thanks Conversation Design Institute for the great course!”
“I have been through my share of corporate educations, but this hands down one of the best. Conversation Design Institute Conversation Design is masterfully presented by Hans van Dam and provides great hands on advice on ways how to make bots speak human! ”
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