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Before you decide what to fix, you need an honest read on where you stand, scored against the CDI Standards Framework.
Conversational AI for Business
Every conversation between your AI agents and your customers is either a deposit into the trust your brand has built, or a withdrawal from it.
CDI works with enterprises in banking, insurance, healthcare and the public sector. Assessment, training and certification, and senior consulting on agentic AI.
Work with our experts
Team training and certification
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Tools change every quarter. Trained, certified people are what compounds. Professionals, certified against the standards used inside Vodafone, NatWest, and many others.
Consulting
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Some agentic AI work needs senior practitioners. CDI sends people who've built and rebuilt AI agents inside banks, insurers, healthcare providers and public-sector teams.
From where you stand to getting it right
Understand your current state
Whether you are course correcting or just starting out, the first step is always to complete a sober assessment of your current state. Scored against the CDI Standards Framework's thirty-one standards, we validate your assumptions about your team, technology, and budget, and identify opportunities for improvement.
Define a strategy that makes sense for you
You need a comprehensive strategy describing how you will use Conversational AI to achieve your goals. We can ensure this makes sense for your organisation, based on your current state, while also avoiding common mistakes.
Turn your strategy into a roadmap
A strategy is nothing but a pretty document if you don’t translate it into a roadmap. We can help with this critical step to ensure you have a sensible, comprehensive, easy-to-socialise plan for turning your Conversational AI vision into reality.
Get practical advice during implementation and beyond
Conversational AI is more than an IT project. It’s a new and fundamental shift in how you communicate with your customers and yourselves. We can be your trusted advisor, whenever and however you need us, throughout this complex but rewarding journey.
Conversational Capital
Every conversation your AI has is a deposit or a withdrawal from the trust your customers hold in you. Conversational Capital is how you measure that trust, and grow it. Want to know what it means for your AI? Get in touch and we'll walk you through it.
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The idea
Customers don't experience your AI as technology; they experience it as your brand talking. Every helpful conversation builds trust, and every failure spends it. That accumulating trust is Conversational Capital.
Measure it
A Conversational Capital Assessment reads your real conversations and returns your Conversational Capital Rating: a score of whether your AI is building trust or burning it, and where.
Grow it
Trust compounds when conversations are right. The framework shows which conversations to fix first, so every quarter your AI earns more trust than it spends.
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Trusted by global brands
“It was a pleasure working with the CDI team. Each team member was extremely professional and brought deep expertise in their area of focus – AI training, copywriting, and conversation design.”
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“It’s been great working with CDI. They helped us get started quickly with the setup of our first chatbot and the first results are promising. Their consultants are knowledgeable, creative, and think along in order to build and maintain a good performing chatbot.”
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“Having the expert advice from CDI has really helped us to create with confidence the first version of the global Experience Strategy Framework and distribute it to the design community across all Vodafone markets.”
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FAQs
Who is CDI, and what do you do?
Conversation Design Institute helps enterprises get AI conversations right. We assess Conversational AI against the CDI Standards Framework, consult on fixing and building it, and train and certify the professionals who run it, the same standards used inside Vodafone, NatWest, and many others.
Who do you work with?
Enterprises in banking, insurance, healthcare, telecom, and the public sector, from first assistant to global, multi-market programmes, including Vodafone, HP, Deutsche Telekom, and Nespresso.
How do we get started?
Most enterprises start with an assessment for an honest read on where they stand, but you can equally start with training, a workshop, or a consulting engagement.
What do you assess and consult against?
The CDI Standards Framework: 31 standards across six domains, each with maturity levels, so "good" is defined, not a matter of opinion. Assessments, consulting, and certification all run on the same framework.
Are you tied to a particular technology or platform?
No; CDI is technology-agnostic. We work across declarative and generative stacks, every major platform, and both chat and voice, so the standards and the training hold whatever you build on.
Can you train our whole team, not just advise us?
Yes; that's the point. Tools change every quarter; trained, certified people are what compounds. We certify designers, AI trainers, PMs, and product leads in the CDI method, as a team, so the capability stays when consultants leave.
Start the conversation
Tell us where you're starting from, and we'll point you at the best way in.
Provide your details
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