Use Case

Conversational AI for Telecom

Transforming Telecoms with Conversational AI

With AI in customer service, telecom providers deliver faster, more efficient, and personalised experiences.


AI assistants handle high volumes of inquiries, automate tasks like bill payments and troubleshooting, and provide instant responses, reducing workload, improving resolution times, and enhancing the customer experience.


Telecommunication and customer care

In today's connected world, telecommunications customers have increasingly high service expectations, while many telecom support teams struggle with managing peak call volumes and staff retention challenges.

The business case for conversational AI

Telecom runs on conversations at scale: millions of billing, connectivity, and account queries, across chat and voice. Done right, AI assistants carry that volume without burning customer patience. Here's where they deliver.

Available 24/7

AI assistants provide round-the-clock service, handling common questions around data usage, billing, or troubleshooting basic connectivity issues at any time of day or night.

Reduced response times

Customers want answers quickly. Reducing wait times addressing one of the most frequent sources of frustration in telecom customer service.

Better handle peak times

During peak periods, such as service outages or new device launches, the reduced response times help decrease the burden on support staff.

Happy customers and employees

Customer satisfaction typically improves with consistent, accurate responses and 24/7 availability, particularly for routine technical support and account management questions.

Brand awareness

A strong AI assistant can aid in promoting and personalising special offers and seasonal brand and marketing campaigns.

Billing support

AI assistants can guide customers through billing inquiries, provide payment reminders, and enable secure transactions.

Activation and upselling

Automate processes like activating new services, porting numbers, upgrading packages and let your chatbot identify upsell opportunities for you.

Technical troubleshooting

Guide customers through diagnosing and resolving technical issues, such as slow internet or network outages, so your human agents can spend time on other questions.

Conversational AI, at scale

Understand how your organisation can put Conversational AI to work with the help of CDI. Work with our experts, or give your team the tools and training to build successful AI assistants.

Trusted by global brands

“It was a pleasure working with the CDI team. Each team member was extremely professional and brought deep expertise in their area of focus – AI training, copywriting, and conversation design.”

Anju Sharma

“It’s been great working with CDI. They helped us get started quickly with the setup of our first chatbot and the first results are promising. Their consultants are knowledgeable, creative, and think along in order to build and maintain a good performing chatbot.”

Bob Molenaar

“Having the expert advice from CDI has really helped us to create with confidence the first version of the global Experience Strategy Framework and distribute it to the design community across all Vodafone markets.”

Beatriz Lopez Mencia

“CDI is the leading expert in the conversational landscape and we’re really happy they shared their knowledge during the workshops with us. Moreover, we applaud them for making our students enthusiastic about this field of work!”

Rick Goossens

About the CDI Standards Framework

When organisations want to have more interactions on their conversational channels than their contact centers have the capacity for, they reach for Conversational AI solutions to automate a large part of the interactions.

But this is not easy to do. People and machines have different ways of interacting so building a good AI Assistant requires a unique understanding of technology, linguistics, and psychology. 

CDI has worked with leading organisations around the world and has systematised the proven ways of creating successful AI assistants, and the enterprise capabilities that develop, manage, and grow them: the CDI Standards Framework.

CDI Standards Framework

Unlocking value in Conversational AI

The CDI Standards Framework is our definition of what it takes to get AI conversations right: thirty-one standards across six domains, each with maturity levels, grounded in years of experience with the world's leading conversational AI teams.

CDI Standards Framework CDI Standards Framework CDI Standards Framework

CDI Standards Framework is a systematic approach to developing a conversational AI capability: thirty-one standards across six domains, each evaluated through Four Forces, Mindset, Skillset, Culture and Systems, developed together, at the right pace.

CDI Workflow

CDI Workflow CDI Workflow turns the standards into practice: human-centred, goal-oriented AI assistants at scale.

The workflow works for all conversational channels, is technology-agnostic, and covers both declarative and generative AI approaches.

Discover our case studies

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Assessing, improving and implementing the building process for a cosmetics chatbot

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Boosting Voice AI Performance for Deutsche Telekom

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Leading Global HR Services Provider

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IND embraces Conversational AI as a channel

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Global Sports Retail Chatbot

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Migrating Hansgrohe's Chatbot, Hans

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Migrating Trulet’s Chatbot, Trudi

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Expanding multilingual IVR support

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Goodcall’s AI Phone Assistants
Goodcall’s AI Phone Assistants

Goodcall is a California-based startup that specializes in delivering AI-powered phone assistants th…

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Healthcare HR Chatbot
Healthcare HR Chatbot

Over the course of two years, CDI worked with one of the world’s leading pharmaceutical companies to…

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Vandebron’s Chatbot, Mick
Vandebron’s Chatbot, Mick

Conversation Design Institute worked with Dutch energy company Vandebron to build and launch their c…

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Vodafone’s Virtual Assistant, TOBi
Vodafone’s Virtual Assistant, TOBi

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HP’s Virtual Assistant
HP’s Virtual Assistant

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Conversational Capital

Every conversation your AI has is a deposit or a withdrawal from the trust your customers hold in you. Conversational Capital is how you measure that trust, and grow it. Want to know what it means for your AI? Get in touch and we'll walk you through it.

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The idea

Customers don't experience your AI as technology; they experience it as your brand talking. Every helpful conversation builds trust, and every failure spends it. That accumulating trust is Conversational Capital.

Measure it

A Conversational Capital Assessment reads your real conversations and returns your Conversational Capital Rating: a score of whether your AI is building trust or burning it, and where.

Grow it

Trust compounds when conversations are right. The framework shows which conversations to fix first, so every quarter your AI earns more trust than it spends.


Get in touch

By submitting this form, you agree to CDI processing your data to respond to your inquiry.
Form submitted
Thanks, we’ll be in touch soon.