Use Case

Chatbots and AI Agents

The age of AI

Chatbots, virtual assistants, and AI agents are transforming organisations across IT, HR, customer service, and sales & marketing.


Conversational AI is used to automate routine tasks and conversations, so human agents can focus on the work that needs them. It results in reduced wait times, better conversion and retention, and streamlined operations.

The rise of a digital workforce

Today's enterprises embrace conversational AI technologies, like chatbots and AI agents, because they serve as digital workforce multipliers.

Real world applications

Here are some real-world applications and benefits of chatbots and virtual assistants across industries.

24/7 Support across industries

Virtual assistants provide round-the-clock assistance in finance, healthcare, retail, and more, ensuring users get instant help whenever they need it.

IT helpdesk automation

AI-driven assistants troubleshoot technical issues, reset passwords, and guide employees through IT processes, reducing workload for human support teams.

HR & Employee support

Chatbots streamline onboarding, answer HR-related queries, and assist employees with benefits, leave requests, and company policies.

Sales and marketing

Chatbots qualify leads, answer product questions in the moment, and guide visitors to purchase, lifting conversion without adding headcount.

Healthcare assistance

Virtual assistants help schedule appointments, provide medication reminders, and offer preliminary symptom assessments to improve patient care.

Financial services

Banks and financial institutions use AI assistants to assist customers with frequently asked questions, routine banking tasks, or setting up alerts.

Seamless e-commerce

Chatbots assist with order tracking, product recommendations, and personalised shopping experiences, boosting customer engagement and conversions.

Multilingual & omnichannel support

AI-powered assistants break language barriers and provide consistent support across websites, mobile apps, and messaging platforms.

Leverage Conversational AI, at scale

Understand how your organisation can put Conversational AI to work with the help of CDI. Work with our experts, or give your team the tools and training to build successful AI assistants.

Trusted by global brands

“It was a pleasure working with the CDI team. Each team member was extremely professional and brought deep expertise in their area of focus – AI training, copywriting, and conversation design.”

Anju Sharma

“It’s been great working with CDI. They helped us get started quickly with the setup of our first chatbot and the first results are promising. Their consultants are knowledgeable, creative, and think along in order to build and maintain a good performing chatbot.”

Bob Molenaar

“Having the expert advice from CDI has really helped us to create with confidence the first version of the global Experience Strategy Framework and distribute it to the design community across all Vodafone markets.”

Beatriz Lopez Mencia

“CDI is the leading expert in the conversational landscape and we’re really happy they shared their knowledge during the workshops with us. Moreover, we applaud them for making our students enthusiastic about this field of work!”

Rick Goossens

About the CDI Standards Framework

When organizations want to have more interactions on their conversational channels than their contact centers have the capacity for, they reach for conversational AI solutions to automate a large part of the interactions.

But this is not easy to do. People and machines have different ways of interacting so building a good AI Assistant requires a unique understanding of technology, linguistics, and psychology. 

CDI has worked with leading organisations around the world and has systematised the proven ways of creating successful AI assistants, and the enterprise capabilities that develop, manage, and grow them: the CDI Standards Framework.

CDI Standards Framework

Unlocking value in Conversational AI

The CDI Standards Framework is our definition of what it takes to get AI conversations right: thirty-one standards across six domains, each with maturity levels, grounded in years of experience with the world's leading conversational AI teams.

CDI Standards Framework CDI Standards Framework CDI Standards Framework

CDI Standards Framework is evaluated through Four Forces: Mindset, Skillset, Culture and Systems, developed together, at the right pace.

CDI Workflow

CDI Workflow turns the standards into practice: human-centred, goal-oriented AI assistants at scale. Channel-agnostic, technology-agnostic, and built for both declarative and generative AI.

Discover our case studies

Assessing, improving and implementing the building process for a cosmetics chatbot
Assessing, improving and implementing the building process for a cosmetics chatbot

Conversation Design Institute (CDI) was asked to perform a fast track audit. This improved the inter…

Cosmetics
Partner Support / Customer support
Honeybook explores Agentic Experience Design
Honeybook explores Agentic Experience Design

CDI enjoyed hosting a group of talented content and design experts from Honeybook for a one day work…

CRM
Workshop
Boosting Voice AI Performance for Deutsche Telekom
Boosting Voice AI Performance for Deutsche Telekom

CDI equipped Deutsche Telekom's mixed team of engineers, business stakeholders, and designers with t…

Telecom
Customer support
Leading Global HR Services Provider
Leading Global HR Services Provider

Conversation Design Institute (CDI) was asked to help redesign the chatbot of a global leader in wor…

HR Services
Chatbot
IND embraces Conversational AI as a channel
IND embraces Conversational AI as a channel

The IND is the Immigration and Naturalisation Service (Immigratie- en Naturalisatiedienst). Their 'c…

Government
Customer support
Global Sports Retail Chatbot
Global Sports Retail Chatbot

A Forbes 500 sports retail brand launched their customer service chatbot in the US market in 2020. I…

Retail
Customer support
Migrating Hansgrohe's Chatbot, Hans
Migrating Hansgrohe's Chatbot, Hans

The Hansgrohe Group, a leading German sanitation company, is known for its premium brands Hansgrohe…

Utilities
Customer support
Migrating Trulet’s Chatbot, Trudi
Migrating Trulet’s Chatbot, Trudi

Trulet, an Australia-based company, created Trudi—an innovative AI chatbot for real estate that enha…

Travel
Customer support
Expanding multilingual IVR support
Expanding multilingual IVR support

A leading global provider of cutting-edge software and services, embarked on a transformative journe…

Technology
Customer support
Goodcall’s AI Phone Assistants
Goodcall’s AI Phone Assistants

Goodcall is a California-based startup that specializes in delivering AI-powered phone assistants th…

Telecommunications
Customer support
Healthcare HR Chatbot
Healthcare HR Chatbot

Over the course of two years, CDI worked with one of the world’s leading pharmaceutical companies to…

Healthcare
Chatbot
Vandebron’s Chatbot, Mick
Vandebron’s Chatbot, Mick

Conversation Design Institute worked with Dutch energy company Vandebron to build and launch their c…

Energy
Customer support
Vodafone’s Virtual Assistant, TOBi
Vodafone’s Virtual Assistant, TOBi

Vodafone Group Plc, Europe’s largest Mobile and Fixed Network Operator, serves over 300 million mobi…

Telecommunications
Customer support
HP’s Virtual Assistant
HP’s Virtual Assistant

HP Inc. is a technology company that believes one thoughtful idea has the power to change the world.…

Technology
Customer support

Conversational Capital

Every conversation your AI has is a deposit or a withdrawal from the trust your customers hold in you. Conversational Capital is how you measure that trust, and grow it. Want to know what it means for your AI? Get in touch and we'll walk you through it.

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The idea

Customers don't experience your AI as technology; they experience it as your brand talking. Every helpful conversation builds trust, and every failure spends it. That accumulating trust is Conversational Capital.

Measure it

A Conversational Capital Assessment reads your real conversations and returns your Conversational Capital Rating: a score of whether your AI is building trust or burning it, and where.

Grow it

Trust compounds when conversations are right. The framework shows which conversations to fix first, so every quarter your AI earns more trust than it spends.

Get in touch

By submitting this form, you agree to CDI processing your data to respond to your inquiry.
Form submitted
Thanks, we’ll be in touch soon.