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Leading in Conversation Design

We’re the world’s leading training and certification institute for conversation design. Our proven workflow helps you create human-centric experiences for AI Assistants, like chatbots and voice assistants.

Whether you’re an individual designer entering the field or an enterprise looking to close your team's skill gap, our courses and certificates help you design, develop, and deploy valuable conversational experiences.

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Find the learning experience that works for you

All-course access

Get access to all of our certification courses and materials. Study at your own pace, or use as a reference library while working on your own projects.

6 month - $499
12 month - $899

Discover all-course access
Certificate exam

Get the professional certificate that will jump start or level up your career in Conversational AI. Choose from our three certifications: Conversation Designer, Conversational Copywriter, and AI Trainer.

$ 999

View our certificates
All-course access + Certificate exam

With this bundle, get 12 months of all-course access, as well as 1 certificate exam for the course of your choosing. You may purchase additional certificate exams later on if you follow more courses.

$ 1898 $ 1749

View our bundles

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  • Conversation Design Institute's courses gave me the confidence that I can handle any Conversation Design project for anyone.

    Joseph Suskin International award-winning copywriter and Conversation Designer

Who our courses are for

Creating good conversational experiences requires a unique combination of skill sets. That’s why all kinds of people are entering the field. If you are interested in UX design, linguistics, data, content management, or copywriting, we’re ready to level up your career.

For enterprises

For organizations that use conversational AI technology to automate conversations on chat and voice channels, CDI has a full learning program that helps you go all the way from MVP to deployments at scale.

Your team will have access to all learning materials, expert classes, recordings of our events and live classes and sessions with leading experts from the world of conversational AI.


What your journey might look like

Get access

Subscribe to our All-course access, or enroll in a certification program, and you’ll get access to all CDI certification courses.

Follow courses for conversation design, conversational copywriting, and AI training at your own pace.


You’ll gain an understanding of the broader context of conversational AI, as well as learn the step-by-step workflow that helps organizations create human-centric AI Assistants.

Get certified

Dive into the material, and test your understanding with exercises and quizzes.

Get an even deeper understanding by joining exclusive live expert classes. When you’re ready, take an exam and get certified.

Move forward

Search the job board, participate in the alumni network, attend the Conversation Design Festival, and move forward in your career.

Watch our 30 second intro

Conversation Design

One workflow for every conversational interface

Our courses take a technology-agnostic voice-first approach to conversation design.

This means that you can apply this workflow to all conversational interfaces like chatbots and voice assistants, regardless of the technology that you use.


Some of the things you will learn

Successful teams follow a human-centric workflow that unifies an understanding of technology, psychology, and language. Within this workflow, there are lots of micro-skills that you will learn in our easy-to-understand courses.

  • Selecting use-cases
  • Mentalizing conversations
  • Sample dialogue
  • Expert rewrite
  • AI Training
  • And more…
Fundamental writing
  • Acknowledgements
  • Confirmations
  • Turn-taking
  • Discourse markers
  • Repair
  • And more…
Conversational Copywriting
  • BJ Fogg Model
  • Empathy first
  • Reduce effort
  • Increase motivation
  • Inclusivity
  • And more…
Building and improving
  • Natural language understanding
  • AI Training
  • K-Fold cross validation
  • Inclusivity
  • Improving cognition
  • And much more

About our extras

In addition to our course materials and certification programs, in some of the learning packages you will find exclusive extras. Here are some of the highlights.

Expert classes

Join virtual live sessions with leading experts from around the world, and get the insider’s view on creating AI Assistants. With this diverse group of experts, you can ask questions, connect with other students, and always learn the latest.

Live events

Get discounts on all CDI live events. This includes our bi-annual Conversation Design Festival, as well as other virtual events.

Alumni network

CDI Alumni are spread around the world and work at all kinds of organizations. You will find a welcoming community that is always ready to support you in your journey and guide you to the next phase in your career. Connect, share insights, ask questions, access the international job board, and get access to special alumni perks and discounts.

Watch the intro class for free

The world of AI Assistants is fun and innovative. If you are new to this field, you might want to know what you are getting yourself into. Just watch this first class for free and make sure you understand what you are signing up for. Enjoy!

Join students from 50+ countries, certified by CDI

Michelle Parayil
Michelle Parayil
Senior Conversation Designer
Francesco Palma
Francesco Palma
Conversational AI
Austin Bedford
Austin Bedford
UX Designer & Conversation Designer
Steophen Lee
Steophen Lee
Principal Design Innovation Manager
David Berkley
David Berkley
Digital Copywriter
Tobias Ditzer
Tobias Ditzer
IT Solutions Architect

Talks with Lucy.

Now a Conversation Designer for a fast-growth health tech company

CDI Conversation Designer Course Alumni

“I work for a fast-growth health tech company on their symptom checking chatbot. This course taught me how to do conversation design properly, and I was able to apply my new knowledge to improve our product. ”

  • Just like you cannot imagine a company without engineers today, you won't be able to imagine a company without conversation designers 5 years from now.

    Hans van Dam Founder & Dean of Conversation Design Institute

About Conversation Design Institute

Conversation Design Institute is the world’s leading training and certification institute for designing for conversational interfaces. CDI’s proven workflow has been validated around the world and sets the standard for making chatbots and voice assistants successful.

The team at Conversation Design Institute has worked for companies like Google, Daimler, Adidas, KLM,, and many more.

Setting the standard in Conversation Design

Conversation Design Institute is working towards industry standards for conversation design. Together with major industry stakeholders, we have drafted a manifesto that calls for industry alignment. This manifesto describes a human-centric workflow and different skill sets and responsibilities.

This manifesto is supported by universities, technology companies, enterprises, and leading conversation designers. Through our advisory board, we ensure that our workflow, courses, and certification programs stay relevant for years to come.

Discover our manifesto
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Enter a booming industry

Voice is the fastest adopted interface the world has ever seen. Organizations expect to automate 85% of their customer interactions in the next 5 years using chatbots and voice assistants.

That means that every organization is going to be hiring people that can make these AI Assistants more human-centric and valuable. Just like you cannot imagine a company without engineers today, you won’t be able to imagine a company without a conversation designer 5 years from now.

Are you ready for this future?