• Format (own pace)
    Online course
  • Time (estimated)
    4 hours per week
    for 8 weeks
  • Industry-recognized professional certificate
    Upon passing final exam
  • All-course access
    1 year
Pay in full $ 1749 Pay in 6 instalments (interest free)

Plus VAT where applicable

Perfect if you...

  • are a conversation designer wanting to learn more about persona, copywriting, and behavior design
  • are a wordsmith or linguist who is interested in making AI assistants come to life
  • have a background in communications, copywriting, marketing, screenwriting, or fiction writing

Might not be right if you…

  • are primarily interested in the technical workings of an AI assistant, or are a researcher in the field of AI
  • are looking for a course on how to use a specific conversational AI tool

The role of the Conversational Copywriter

The Conversational Copywriter turns words into dialogue. They work closely together with the AI Trainer and the Conversation Designer. The Conversational Copywriter focuses on bot personality, consistent tone-of-voice, psychology, and hand-over strategies. They drive brand experience and ensure people fall in love with the AI Assistant.

What you will learn

  • iconConversation Design Workflow
  • iconConversation Design Fundamentals
  • iconDesigning bot persona
  • iconCreating personality content
  • iconAdvanced copywriting techniques
  • iconTechniques for increasing motivation
  • iconFramework to manage emotions

Download course syllabus

What you will get

  • Online access to all CDI certification courses and learning materials (130+ video lectures)
  • New lectures added frequently
  • Examples and hands-on advice
  • Quizzes to test your knowledge
  • Downloadable templates and canvases
  • Deep knowledge of a proven workflow
  • Clear understanding of developing conversational AI
  • Access to CDI-exclusive live classes with industry experts (for 1 year)
  • Discounted admission to all CDI events
  • Access to the CDI alumni network and invites to virtual events
  • Exclusive alumni perks
  • iconIndustry-recognized professional certificate worth $ 999
  • iconFree exam retake

Don't know what course to take? This video from CEO, Hans van Dam, helps you understand how to make that choice.

Watch the video

Flexible payment options

You’re about to take a big step in your career. Take it the way that works for you. We offer a wide variety of payment methods, including the option to pay in 6 monthly installments.

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About our extras

In addition to course materials and certification, this learning package comes with exclusive extras. Here are some of the highlights.

Expert classes

Join virtual live sessions with leading experts from around the world, and get the insider’s view on creating AI Assistants. With this diverse group of experts, you can ask questions, connect with other students, and always learn the latest.

Live events

Get discounts on all CDI live events. This includes our bi-annual Conversation Design Festival, as well as other virtual events.

Alumni network

CDI Alumni are spread around the world and work at all kinds of organizations. You will find a welcoming community that is always ready to support you in your journey and guide you to the next phase in your career. Connect, share insights, ask questions, access the international job board, and get access to special alumni perks and discounts.

Michelle Parayil
Michelle Parayil
Senior Conversation Designer
Francesco Palma
Francesco Palma
Conversational AI
Austin Bedford
Austin Bedford
UX Designer & Conversation Designer

Join students from 50+ countries, certified by CDI

Join our community now and start creating human-centric AI Assistants.

Our graduates by the numbers

Our community of graduates is creating AI Assistants that are collectively having more than 5 million conversations per day. With that growing impact comes a growing demand for AI Training, Conversation Design, and Conversational Copywriting.

Active learners
Work in a Conversation Design related function
Open vacancies

Where our graduates work

ABN Amro
JP Morgan Chase & Co.

Talks with Mark.

Now a Conversation Designer at Google

CDI Conversation Designer Course Alumni

“I was the UK writer on the Google Assistant Personality Team and the Babylon Assistant. This course helped me to improve my craft and bring a better approach to my work.”

Meet your teacher — Hans van Dam

Hans van Dam is the co-founder and CEO of Conversation Design Institute. With his enthusiasm for the field, he is a regular keynote speaker, hosts a conversation design podcast, and often gives lectures at universities. In 2020 he was recognized as one of the most influential people in voice by Voicebot.

Passionate about advancing trust and communication between people and AI, he sees the recognition, development, and promotion of conversation design as a way to advance and support this new field.

With a background in copywriting, technology, and customer service, Hans knows how to unlock the potential of conversational AI.


Career in Conversational AI

Companies all over the world are looking to increase the value of their conversational experiences. They need the technology and a team of experts to create their human-centric AI assistant. The demand for these roles will only continue to increase. In the next few years, over 5 million people will be working in this field.

At Conversation Design Institute you get trained and certified in these crucial roles. You can legitimate your new skill set with your proven certification and boost your career. This trusted certificate ensures quality across the industry so we can move forward together.

About our certificates

Good teams have the right balance of skill sets. Some team members are more technical and others are more creative. To develop successful AI Assistants, teams need Conversation Designers, Conversational Copywriters, and AI Trainers.

Our certificates are recognized by enterprises, universities, and technology companies. They tell managers that you have the required skill set and can onboard the team quickly.

Read our manifesto
image image image

Even as a multi-award winning copywriter with international experience, I am learning new things. Some may be small things, but they are interesting and important and new.

Joseph Senior Copywriter and Conversation Designer

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Frequently asked questions

This is largely dependent on the time you decide to dedicate to it. For better retainment, we recommend taking at least 3 to 4 weeks to complete the course, for 2-4 hours per week. This way you have plenty of time to view all the lectures, practice with the quizzes and review any challenging topics.

If you don’t pass the final exam, you get personalized feedback and recommendations for further studying. No worries though, when you enrolled in this course bundle, you get one retake free of charge.

Absolutely, once you are certified you will receive an invitation to join the exclusive Conversation Design Institute community, where you can share insights, ask questions or discuss anything conversational.