)
)
CDI Assessments
Conversational Capital Assessment
Get AI conversations right. Then prove what it's worth.
Every conversation between your AI and your customers is a deposit into trust or a withdrawal from it. The Baseline Assessment tells you which, and what it is worth.
The Conversational Capital Baseline Assessment
Find out what's wrong. Then put it right.
Conversational Capital is the trust your AI conversations build across millions of interactions. Like financial capital it compounds; it is slow to build and fast to lose. Most dashboards measure efficiency: containment, CSAT, handling time. None of them shows what a conversation left behind. The Baseline Assessment does.
Get in touch
What we do
We measure what your conversations are building and what they are burning, on two sets of inputs. Value drivers: whether the AI talks well, shows up for the topics that matter, and resolves at the right pace. Trust signals: whether customers come back willingly, come back angry, or stop coming back at all.
What you get
Your Conversational Capital Rating and the six inputs behind it; where your deployment sits on capability and trust; the value at stake, in financial terms; and three to five prioritised fixes, sequenced so trust is repaired before capability is added.
Who it's for
Leaders accountable for a live AI assistant who need to show what it is worth, not only what it costs; teams whose dashboards look fine while customers quietly leave.
What happens next
The fixes are yours to act on, with or without us. A CDI Standards assessment tells you why the gaps are there; consulting puts them right; the Rating is run again to show the trust moved.
Get in touch
Why work with CDI
Value-driven outcomes
Our goal is to show organisations a clear pathway towards achieving their business goals and maximising ROI.
Proven methodology
Conversational Capital is grounded in years of work in CX, agentic experience design and conversation design with enterprises worldwide.
Tangible and actionable
Our clients trust and return to us because we deliver them prioritised, practical, and tailored recommendations.
Trusted experts
Our people have served a wide variety of industries and clients, from startups to Fortune 500 companies.
“Stop thinking of conversations as costs to be managed. Start thinking of them as moments where an asset is built or destroyed.”
)
)
Conversational Capital in detail: what builds it, what burns it, why your current metrics miss it, and what the Baseline Assessment measures. Submit the form and we'll email you the Conversational Capital brochure.
Must read for: Heads of CX and Digital, Conversational AI leads, finance partners, anyone who has to show what the AI is worth
Find out why: the CDI Standards assessments
The Rating tells you what your conversations are worth. The CDI Standards assessments tell you why: 31 standards across six domains, scored from a fast first read to a full, evidence-verified baseline.
Trusted by global brands
Work with us
Our experts help brands design, build, and maintain AI assistants that work. If you want to hit the ground running, or need help scaling your team, get in touch.
FAQs
What is a Conversational Capital Rating?
Your organisation's own score: what your AI conversations are building in trust and what they are burning, from six inputs across value drivers and trust signals. It is yours alone. The Conversational Capital Index is the industry benchmark we publish separately.
Why doesn't our CSAT show this?
The people who gave up never fill in the survey; it only hears from the satisfied. Containment and handling time have the same blind spot: they show how cheaply a conversation was handled, not what it left behind.
How is this different from the CDI Standards assessments?
The Standards assessments score how you build and run Conversational AI against 31 standards. The Baseline Assessment measures the outcome: whether the conversations are building trust or burning it, and what that is worth. Most organisations use one to explain the other.
What happens with the fixes?
They are yours to act on, with or without us. If you want help, consulting takes them in the order the assessment set, trust first.
